Rahil Ansari Head for Audi India was delighted on this occasion and he said, “Audi completed ten years in India in 2017 and we are delighted that within this short span, it has become one of the most preferred luxury car brands for enthusiasts in the country. With 7,876 deliveries to customers in 2017, we have increased our sales by 2 percent while earning a profitable growth for our dealer partners. The company is looking forward to the launch of popular SUV, Audi Q5 new generation this month. Apart from this, we promise to bring some more exhilarating cars for Audi enthusiasts this year.I can promise that 2018 will be the year of some of the most exhilarating products from the Audi line-up.”
It maybe recalled that Audi in 2017 had 10 launches that included the A3 sedan, A3 cabriolet, Q3, A4 TDI, Q7 40 TFSI, A5, A5 cabriolet and Audi S5 amongst others.
Making the brand accessible has been Audi’s key focus – Audi India has overall 90+ customer touch points that include Showrooms, Workshops and Audi Used Car (Audi Approved Plus) facilities. With the ‘Workshop First’ strategy, the brand is chartering entry into tier 2 and tier 3 towns. In addition to expanding the network footprint, the brand believes in increasing accessibility by reaching out to the customers, even at their doorsteps. The Audi Mobile Terminal, a luxury showroom on wheels, visited more than 30 cities in 2017 and will continue to create further inroads in 2018, providing access to entire Audi India model range to prospects and fans in the Indian hinterland.
For Audi, unique Customer Connect Initiatives to reach out and interact with the customers is vital. In 2017, more than 3000 customers have experienced Audi range of cars in specially curated environment through Audi Q drive, Audi Weekender, Audi Sportscar Experience etc. Audi will continue to target and reach out to more customers and fans through unique customer connect activities in 2018 as well.
In the last 10 years, brand Audi has been successfully able to achieve change of philosophy in the Indian market – Audi is now being perceived as being a global brand that is Indianised. ‘My Kind of Audi’ marketing initiative takes into consideration the different cultures and regions within India itself while integrating it in customer connect activities.