Bharat Benz celebrates an important milestone with the customer handover of its 50,000th truck, which marks an unprecedented ramp-up in the Indian commercial vehicle industry. The vehicle, a 4928 TT tractor from the all-new BharatBenz heavy-duty range, was presented at a regional brand event in Hyderabad.
Bharat Benz entered India in early 2011 with operations that commenced a year later in September 2012. The company reached its first milestone of 10,000 unit sales in April 2014. The company started its innings with a product portfolio of medium and Heavy duty trucks. But recently last year it updated it Medium truck line-up and earlier this year also updated its Heavy truck portfolio. This means the company has refreshed its entire line-up of products in India to offer the latest from the industry.
Commenting on the achievement, Mr. Erich Nesselhauf, Managing Director and CEO, Daimler India Commercial Vehicles said: “50,000 truck sales in less than five years – no other new market entrant in India has achieved this before. BharatBenz is today firmly established in the world’s toughest CV market and will continue to push the industry limits in terms of safety features, environmental friendliness and fuel economy.”
Mr. Rajaram Krishnamurthy, Vice President of Sales & Marketing added: “We have seen a very positive growth momentum following the introduction of the new BS-IV standard, and we aim to further capitalize on this. Customers understand our superior BS-IV solution based on proven SCR technology. They also clearly appreciate the host of additional features that our new BharatBenz heavy-duty range offers, true to our ‘Profit Technology’ tagline.”