Saluting and celebrating the role of women, Ford dealerships across India organized several unique on-ground engagements to drive home the message of Road Safety and Women Empowerment on International Women’s Day.
Most notable among the initiatives undertaken across Ford dealerships included All Women Car Rally to spread the message of Road safety and Women Empowerment. Set on a fixed course across each of the cities, the women car rally encouraged motorist to be courteous and respectful to others while on the road.
“From the selection of a vehicle to being cautious and compliant while driving, today’s women value safety, not just for themselves but also others sharing the road,” said Rahul Gautam, vice president, Marketing, Ford India. “In celebration of International Women’s Day, we look to share their passion and showcase this facet which makes women a role model.”
Extending the cheer, Ford has also come up with a 50-50 offer for the month of March. Valid on booking of New Ford Aspire, Ford EcoSport and Ford Freestyle, the offer involves a down payment of 50% at the time of booking, with no EMI and the interest for the first 12 months. Also, new cars registered under the name of women customers, during the month of March, will also receive one year of extended warranty free-of-cost from Ford. Customers who take test drives will also stand a chance to win movie tickets and get exciting exchange benefits. Other engagements and offers for women customers during the week included free vehicle check-up and car washing.
Ford dealerships during the week also organized self-defence classes, safe driving and Vehicle maintenance workshops, health check-ups and beauty sessions for women customers while servicing their favourite Ford.