Hyundai India have launched an innovative idea at the hands of their brand ambassador Bollywood Superstar Shah Rukh Khan. This is an innovative portable trash can that would be in every Hyundai car pledging their support to the Swachh Bharat Abhiyan. Instead of throwing out the trash on the roads the can would be used helping the Cleanliness drive – Swachh Bharat Abhiyan.
Launching the new CSR Pillar – ‘Swachh Move, Mr Y K Koo, MD& CEO, Hyundai Motor India Ltd., said, “As a Caring manufacturer and in-line with the nationwide Clean India Movement, we have developed Swacch Can, a portable bin for all Hyundai Cars. We recently conducted a Survey of Car owners and found 98% respondents deeply care about cleanliness of outside infrastructure such as streets, roads and more than 95% respondents favored they would prefer a portable covered bin inside the car in which waste items could be conveniently disposed-off, this led us to another innovation of Swachh Can. Starting from March 1st, 2018, entire Hyundai Product line-up will come with factory-fitted Swachh Cans. I hope this Swachh Move initiative will give a big boost to the efforts of making ‘Clean India’ and ‘Clean Indian Roads’.”
Congratulating Hyundai on this initiative, Hyundai Corporate Brand Ambassador, Mr. Shah Rukh Khan said, “I admire Hyundai for their socially relevant campaigns that are so pertinent to every individual. Swachh Can is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement.”
Hyundai Motors would be distributing the Swachh Can across the country through its Dealerships and Service Workshops. Kudos to Hyundai Motors for this initiative.