India’s largest passenger car maker Maruti Suzuki India today announced the rechristening of their sales outlets (dealerships) as Maruti Suzuki Arena.
As per their internal research 75% car buyers in India research online before they decide on a purchase. At Maruti Suzuki ARENA, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom. A dedicated Personalization Zone with car configurators will enable customers to electronically personalize cars by a mix and match of accessories.Technology will also assist the Relationship Managers who, equipped with tablets and an app, will showcase the wide range of Maruti Suzuki products and variants to customers for ease of comparison. Information on tab will enable the Relationship Managers to address customer queries promptly.The new showrooms will have a dynamic facade with a trendy blue signature design element and an Active Experience Terrace. Valets will greet car buyers in this space.A Coffee Consultation Area and an Owners Lounge will set the mood for friendly conversations. The overall experience will make the customer feel special.
On this occasion Managing Director and CEO of Maruti Suzuki, Mr. Kenichi Ayukawa said, “Maruti Suzuki ARENA is at the core of our strategy to transform our network and meet customer expectations. Maruti Suzuki ARENA will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. I am sure it will create a lasting relationship with our customers. With Maruti Suzuki ARENA, we take an important step forward in our journey of transformation.”
Maruti Suzuki ARENA is a part of Company’s Transformotion 2.0 initiative. It is built on the pillars of design, technology and experience. The modern showrooms are spacious and designed in a way to indulge customers in a friendly and warm environment. Simultaneously, Maruti Suzuki ARENA is powered by technology to use the digital medium to connect with the customers.
It may be noted that a few days back Maruti Suzuki had also updated its used car division True Value.