Mercedes Benz inaugurates two outlets in Kolkata
Mercedes Benz India number one premium car maker has inaugurated two outlets in Kolkata today. Benchmark Interkrafts becomes Mercedes Benz’s most luxurious outlet in Kolkata. With the inauguration of this state-of-the-art showroom and world-class service facility, Benchmark Cars now have three outlets in Kolkata and Mercedes-Benz seven in East and North-East India. The dealership was inaugurated by Mr. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India and Mr. Sanjay Thakker, Chairman, Group Landmark. With the 95th outlet in 47 cities, Mercedes-Benz boasts of the largest network strength for any luxury carmakers in India.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “This year we celebrate 25 years of Mercedes-Benz in India and this is a proud moment for all of us at Mercedes-Benz. It is an important milestone as it underlines the impeccable trust that more than 100,000 customers have on Mercedes-Benz in India. As a part of our ‘Go to Customer’ strategy we not only aim to be accessible to our customers, but also keep our customers and brand enthusiasts fascinated with novel product and service offerings. The inauguration of this brand new showcase of modern luxury in the ‘City of Joy’ strongly reiterates our customer centric philosophy which remains core to our business. East remains an important market for Mercedes-Benz is an emerging market with potential to grow in future. In the last five years we have witnessed over 50 percent growth in the region and is encouraging for us to remain bullish on the market. With the state-of-the-art showroom and a holistic service facility, we further consolidate our strong presence in the luxury market in East in general and in Kolkata in specific. We are optimistic about 2019 and convinced that the inauguration of Benchmark Car is a step in the right direction.”
Mr. Sanjay Thakker, Chairman, Group Landmark said, “Group Landmark is a proud partner of Mercedes-Benz for a decade and we are pleased to continue this strong relationship and be part of the Mercedes-Benz’s journey in India. We have been in this market for over five years. In addition to this, we have a strong presence in Ahmedabad, Vadodara, Rajkot, Surat, Thane, Indore, Bhopal, we have strengthened our position further with this state-of-art dealership in the most prominent location in Kolkata. The convenient location backed by excellent infrastructure will make this showroom a one-stop-shop solution for retail luxury and customer service needs in Kolkata. Landmark Cars, with its luxurious facilities across India, has remained a strong partner in in Mercedes Benz’s success story in India and we hope to continue supporting the brand in its winning streak. We look forward to welcoming our customers and fans of the brand in Kolkata to this new luxury destination.”
Benchmark Cars have a long standing association with Mercedes-Benz spanning over a decade with presence in Gujarat, Maharashtra, Madhya Pradesh and West Bengal. The new outlets were made with an investment of approx Rs. 10 crores and the showroom came up within five months.
The showroom is spread across an area of 13,000 sq.ft with an display area of 11 cars and one dedicated delivery bay. The showroom will display the entire range of Mercedes-Benz vehicles. The features of the showroom such as the high ceiling, ambient lighting, comfortable seating spaces, intricate design and overall aesthetic appeal exude luxury and designed to enhance the experience of the customers.The service facility is spread across 20,300 sq.ft which includes 12 service bays for body and paint jobs, around 1500 cars per year can be serviced at this facility by over 20 trained staff. The Service facility also boasts of a fully air-conditioned interactive reception and service bay. It is also equipped with Café Mercedes, dedicated zone for Mercedes-Benz merchandise and driver’s lounge along with elements of digital service drive to ensure convenience to the customers. The service facility will act as a touch point for an array of customer service products including MB car care products along with service packages.
