Mercedes-Benz starts its unique ‘Brand Tour’ across emerging Tier 2 and Tier 3 cities. Mercedes fans and perspective buyers from here can test drive and experience the brands model range. Provision of complementary vehicle evaluation, opportunity for a special trade-in, personalized finance offers and other value additions will be offered by dedicated sales, DFSI and Mercedes-Benz Certified teams will also be on offer on the ‘Brand Tour’.
Mercedes-Benz has already taken the ‘Brand Tour’ to Jalgaon, Agra & Salem till date and is scheduled to visit Patiala, Kottayam, Shillong, Bhopal, Ahmednagar, Shivmoga, Rajmundry, Jodhpur and Kolhapur a total of 12 cites in all.
Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “Customers are at the focal point of every MercedesBenz business strategy and it’s imperative that we evolve our customer centric approach in our endeavour to reach out to a wider customer base. Mercedes-Benz Brand Tour is one such concept that is crafted to extend our growing footprint to the largely untapped Tier II & III emerging markets and provide the customers in these markets, who do not have easy access to a Mercedes-Benz showroom in their vicinity, a unique platform to experience a luxury marquee like Mercedes-Benz.” Mr. Folger added, “Brand Tour is a curated plan that aims to unlock the market potential within smaller but faster growing towns and cities of India. From our diverse market experience, we are confident; this will help us reach to newer customers making the Three Pointed Star even more accessible to those who are creating the next growth story for India in these markets.”
As per Mercedes-Benz India, Brand Tour is a customer centric approach based on Mercedes-Benz’s ‘Go to Customer’ strategy which is aimed at getting closer to customers by giving them an exclusive Mercedes-Benz brand experience. Mercedes says this initiative will enhance awareness, brand recall and will connect with consumers on an interpersonal level. The locations of Brand Tour is selected strategically based on demand and growing fondness for luxury consumption in the upcoming cities of India. Brand Tour will have all elements of a regular showroom such as branding and audio-visuals, which will intrigue consumer interest at the venue. The customers will be able to enjoy the thrill of offroading and experience the key features and capabilities of Mercedes-Benz SUVs. They will also experience the pre-safe feature of Mercedes-Benz sedans – C Class and E-Class. Customers can engross themselves through special.