Skoda has closed 2018 selling 17,438 cars in 2017 resulting in a growth of 30% over 2016. As per Skoda India the Rapid is the largest seller in its lineup followed by the Kodiaq and the Octavia, The Octavia RS has also helped pushing the brand appeal.
As per Skoda the brand promises further growth impetus from the new models in 2018. In addition, the rebranding and introduction of the NEW CICD across all retail outlets along with new customer focused initiatives have contributed to the overall growth of the brand. Additionally, the 4 year service care program offers 4 year warranty, 4 year (24 x 7) Road Side Assistance (RSA) and a 4 year (optional) service package has also helped them reach this growth.
Commenting on this positive sales for 2017, Mr. Ashutosh Dixit, Director – Marketing, Sales and Services, ŠKODA AUTO India said, “We have concluded the year well and are very happy with our performance in 2017. This 30% growth underscores the fact that we are optimally positioned with our current model range in India; the improved business performance reflects a well devised strategy that is in moving in the right direction for us. With the ŠKODA KODIAQ, we successfully launched a true game changer in October last year. The large SUV already represents an important pillar of ŠKODA’s development in India. We are very optimistic with our SUV strategy for India. ŠKODA AUTO India will continue to push ahead with its model offensive campaign in 2018.
Skoda launched the New Octavia, Kodiaq and the Rapid X along with its flagship performence oriented model the Octavia RS in 2017. Skoda also came up with an attractive finance and maintenance package in 2017 as part of its efforts to shed the image of its vehicles as expensive to own and maintain. The brand also revamped its network with new customer interface. The company has spent around Rs 100 crore over the last few years to restructure the entire sales and marketing infrastructure and the results are beginning to show.