Porsche Teams Up With Bake My Day for Exclusive Cookies at Icons of Porsche 2026
Porsche is bringing a little sweetness to its automotive celebrations in Dubai. The German luxury sports car manufacturer has partnered with homegrown dessert brand Bake My Day to introduce three limited-edition Porsche-inspired cookies at the sixth edition of the Icons of Porsche festival, scheduled for November 21–22, 2026.
The collaboration adds a culinary element to one of the Middle East’s largest automotive gatherings, with all three cookie varieties being available exclusively at the festival.
The event will take place at The Square Nad Al Sheba in Dubai, which becomes the new venue for this year’s edition.
Three Porsche-Inspired Cookie Creations
The collaboration between Porsche and Bake My Day has resulted in three specially created cookie flavours, each drawing inspiration from the German manufacturer’s iconic model names and performance-oriented identity.
The three varieties are:
Turbo Heat: A chocolate cookie featuring a subtle spicy kick, offering a combination of rich chocolate flavours and heat.
Carrera Caramel: Combining rich chocolate with salted caramel, this variant offers a balance of sweet and savoury flavours.
Macan Macadamia: Featuring white chocolate and roasted macadamia, this cookie offers a smoother, nutty flavour profile.
All three creations will be available exclusively at Icons of Porsche 2026.
Bake My Day: A Dubai-Based Dessert Brand
Founded by Yasmeen Jisri in 2014, Bake My Day has established itself as a homegrown Dubai dessert brand, particularly known for its cookie dough-inspired products.
The collaboration brings together Porsche’s automotive heritage and Bake My Day’s approach to creating distinctive dessert experiences.
Speaking about the partnership, Yasmeen Jisri, Founder of Bake My Day, highlighted the playful connection between Porsche’s model names and the flavours.
The idea behind the creations was to translate names such as Turbo, Carrera and Macan into distinct dessert experiences.
Icons of Porsche 2026: What to Expect
The sixth edition of Icons of Porsche will be held on November 21 and 22, 2026, at The Square Nad Al Sheba in Dubai.
The festival has grown into a major gathering for Porsche enthusiasts, collectors and automotive fans across the region.
Unlike conventional motor shows, Icons of Porsche combines classic and contemporary sports cars with art, culture, lifestyle experiences and community activities.
The 2025 edition attracted more than 30,000 visitors over the weekend, with over 1,000 sports cars on display.
Moving to The Square Nad Al Sheba also gives the festival a larger footprint, with the new venue covering more than 87,000 square metres.
Tickets for the 2026 edition are priced at AED 85. Children below 12 years of age can register for complimentary tickets when accompanied by a ticketed adult.
MotorWorldIndia Take
Automotive brands today are increasingly looking beyond the vehicles themselves to build stronger lifestyle connections with their customers.
Porsche’s collaboration with Bake My Day is a small but interesting example of this approach. By bringing familiar automotive names such as Turbo, Carrera and Macan into the world of desserts, the brand is creating another way for enthusiasts to engage with its identity.
It may not involve a new sports car or a performance upgrade, but it certainly adds a different flavour to the Icons of Porsche experience.
