Datsun India are celebrating their 5th Global Anniversary, to make things more memorable they have flagged off the third leg of the Datsun Experience Zone from Vertex Nissan in Gurgaon.
Datsun Experience Zone saw its first two phases last year. This year in the latest edition there are 12 specially designed Canter trucks which are designed and decorated specially to celebrate Datsuns fifth anniversary celebration campaign. These Canters would be travelling to 750 different locations which include 160 districts and over 300 tehsils within a 50-100km radius of Nissan/Datsun showrooms across India. In this the third leg of the Datsun Experience prospective customers can come test drive and expirence Datsuns entire lineup including the redi-GO, GO and the GO Plus. The canter vans are also designed to offer onboard entertainment and games to the visitors including gesture based games to demonstrate the key highlights of the Datsun cars models.
Commenting on the occasion, Peter Clissold, VP, Marketing, Nissan Motor India Pvt. Ltd., said, “It has been our endeavour to provide progressive mobility to consumers in India. After two successful seasons in 2017, we are excited to kick off the third season where we aim to take the Datsun Experience Zone to 750 locations in the country. It is a testimony to our commitment to reach out to consumers in hinterlands and give them an experience of our brand promise through our products. We are looking forward to welcoming new customers to our family through this three months long promotion”.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datsun – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.