Benelli Imperiale 400 Launched at Rs. 1.69 Lakh

Benelli has launched the retro classic Imperiale 400 in India at Rs. 1.69 Lakh ex showroom. The Benelli Imperiale 400 competes with the segment leader Royal Enfield 350 and 500, Jawa Motorcycles in the classic retro motorcycle segment. The Benelli Imperiale 400 is available in three colour options – Red, Silver and Black.

The Benelli Imperiale 400 is a Classic bike for free spirits that strongly recalls the Pesaro based brand’s heritage. The Benelli Imperiale 400 is based on the historical model of the Benelli-MotoBi range produced in the 1950s. Customers can book the Benelli Imperiale 400 for Rs. 4,000, by visiting or by visiting the nearest Benelli India Dealership. Benelli India is also offering the Imperiale 400 with the Best-In-Class ‘3-Year Unlimited Kilometre Warranty as Standard’*. The Benelli Imperiale 400 is introduced with complimentary service for the first 2-years. The company has also introduced an Annual Maintenance Contract for the Imperiale 400 for hassle free customer experience, which can be availed after the completion of the first 2-years.

The Imperiale 400 gets its power from the SOHC, single-cylinder, four-stroke, air-cooled BS4 engine fed with an electronic fuel injection. The maximum power produced is 21PS @ 5500rpm, with a torque output of 29Nm @ 4500rpm.

Extremely easy to ride and handle, the Imperiale 400 has a compact and durable double cradle frame. The front gets a 41mm telescopic fork while the rear gets preload adjustable dual shock absorbers. The design of the exhaust, finished in black with chrome inserts, accentuate the vintage style of this new Benelli motorcycle, reinforced by the round front headlight – typically retro – and the teardrop tank, which bring out the motorcycle’s true essence. The classic bike features a 300mm disc on the front with a two-piston floating caliper and a 240mm disc with single-piston caliper at the rear, with dual-channel ABS, thus ensuring an effective and balanced braking system. The spoked rims have different diameters: 19″ on the front end, 18″ at the back, respectively mounting 110/90 and 130/80 section tubed tyres.

Commenting on the launch of the Benelli Imperiale 400, Mr. Vikas Jhabakh, Managing Director, Benelli India, said, “We are delighted to launch a series of exciting models in the last two months in the Indian market and this clearly proves Benelli’s commitment to India. We are betting big on the segment, with the launch of the Imperiale 400 and are confident of capturing a significant market share with a number of dealership launches set to take place, to ensure that our services and the Imperiale 400 is within reach for every rider out there.”

Watch this space for our roadtest review of the Benelli Imperiale 400 that is coming up in a few days.

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