Citroën inaugurates “La Maison Citroën” phygital showroom in Mumbai
Citroën announced the launch of “La Maison Citroën” phygital showroom in Mumbai along with the unveil of its latest ‘hatchback with a twist’ – the New C3. Located in the heart of the city, the most strategic location for auto retail in Mumbai, the showroom is part of company’s network expansion across India with 9 new La Maison phygital showrooms in Chandigarh, Jaipur, Lucknow, Bhubaneswar, Surat, Nagpur, Vizag, Calicut and Coimbatore. The showroom will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.
Commenting on the launch of La Maison Citroën, Saurabh Vatsa, Brand Head, Citroën India, says, “We are excited to innovate and launch the “La Maison Citroën” in Mumbai and this phygital showroom is an important milestone as we gear up towards the launch of our first mainstream car the New C3. The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) and a unique High Definition 3D configurator allowing customers to experience the product with a 360° view and personalise their product and services. Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey. With the new Citroën C3, we continue to expand and strengthen our product choices for millennials in India who are willing to take up a step forward in their lives. Pre-bookings for customers who want to be among the first to own this new Citroën offering has begun since 1st July, 2022.”
“La Maison Citroën” will disrupt the codes of traditional automobile distribution. It is a ‘feels like home’ comfort experience with its warm, friendly and colourful ambience. A giant screen placed on the façade attracts passers-by, encouraging them to walk inside. The warm interiors featuring a natural wood finish and colourful inscriptions invite customers to experience the Citroën brand and its century-old legacy.
A full digital ecosystem will link seamlessly the digital experience of customers and will enrich the journey at the showroom with ATAWADAC reception Bar, high definition 3D configurator, Citroen Origins touchscreen. As part of the 360° Comfort strategy for India, Citroën will offer a range of services to build trust with consumers with unmatched comfort, never experienced before. These services will include attractive finance and leasing services through Citroën Finance and Insurance and 30 minute Guaranteed Trade-In facility.
L’Atelier Citroen, the Aftersales workshop, will offer innovative services at your fingertips as
- Anytime Anywhere Access
- Virtual Remote Diagnostics
- 180 Minute RSA Guarantee
- Periodic Service & Maintenance with Pickup & Drop
- Genuine Spare Parts availability within 24 hours
on Wheels will enhance customer reach and be available for service or repair jobs at the customer’s doorstep.