Hyundai Motor India Limited is introducing the Industry First, most advanced virtual-reality experience – ‘The Next Dimension’ on 14th July 2020. ‘The Next Dimension’ is an immersive expression of different culture with Human Centric Design. Using the most advanced Futuristic Human-Centric Design. The unique and Industry First – ‘The Next Dimension’ would be presenting Hyundai’s three iconic names of the Hyundai family , All New CRETA,New VERNA and Virtual Launch of New TUCSON.
Commenting on the forthcoming Industry First ‘The Next Dimension’ experience, Mr. S S Kim, MD & CEO, HMIL said, “The core of Hyundai is innovation and we are committed to offer unique experiences through Most Advanced Technological and Futuristic Endeavors. With ‘The Next Dimension’, we intend to curate Multi-Cultural, Human Centric and Invigorated experiences in digital space for all the stakeholders. I am confident that ‘The Next Dimension’ will spearhead digitalization and virtual experience world in Indian Automobile Industry and create a new benchmark.”
The space design of ‘The Next Dimension’ is based on the ‘Brutalist Architectural Philosophy’, creating simple and functional spaces and accommodating their purpose uniquely and innovatively with vibrant colors & different pod screens attached to the core architecture design. Each pod screens will have relevant product content in a 3D and animation format showcasing the depth on the design.