FCA India today announced the opening of new ‘Jeep Connect’ retail and after-sale service facilities in Siliguri, West Bengal. Named Celica Automobiles Pvt. Ltd., this is the 10th Jeep Connect facility in the country, and more such facilities are shaping up in locations elsewhere in India.
This new Jeep Connect retail showroom, in the heart of Siliguri town is situated at Annapurna Anex, 2nd Mile Sevoke Road, opposite Vishal Cinema, and the workshop is in close proximity to the retail showroom at 21/2 Mile, Sevoke Road, Bhakti Nagar on the Siliguri-Gangtok road.
Commenting on the opening, Dr. Partha Datta – President and Managing Director, FCA India said, “Jeep Connect as a network strategy is important to us and this new outlet in Siliguri allows us to have presence at the foothills of the majestic Himalayan range – a natural habitat for Jeep SUVs. Our customers from Siliguri and neighbouring towns had reached out, requesting us to open a Jeep® authorised sales and Mopar® service touch point in the city. We are delighted that we could meet their expectation and welcome many more aspiring customers to join the Jeep family.”
This 2000 square-feet ‘Jeep Connect’ showroom in Siliguri will have a two-car display, will offer a premium customer experience to visiting customers and a sprawling, 6500 square-foot Mopar workshop, with four service bays that will be equipped to fulfil jobs related to periodic maintenance as well as accident jobs by company trained personnel.
With this new facility, FCA now has 85 sales and service outlets across India in 72 towns and cities. The company this year opened new retail and Mopar service facilities in Goa, Bengaluru, Kottayam, Chennai and Lucknow.
‘Jeep Connect’ is a network expansion strategy that FCA India has announced in 2018 to take the Jeep and Mopar premium brand experience closer to customers’ homes, which may be located far away from the hubs of metropolises. ‘Jeep Connect’ facilities are equipped to offer sales as well as service to Jeep vehicle owners and also aspiring customers.
Jeep brand has a good retail and after-sales service presence in the Northern, Southern and Western India with a footprint that is increasing in the North East and Central India.