Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from Rs. 5.29 lakhs for the petrol version and Rs. 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating. All set to entice customers, Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs – the Rhythm, Style, Luxe and Urban.
Tata Motors also simultaneously launched 3 fully BSVI ready cars, becoming the first manufacturer to introduce 4 models in a single event. Leading the line-up with the Altroz, the showcases for the event included the Tiago, Tigor (safest in their category) and the Nexon. These cars are not just fully BSVI ready but offer lot more to the aspiring Indian customers. Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first OEM to launch BS VI ready diesel variants in their respective segments.
Speaking at the launch, Mr. Guenter Butschek, CEO & Managing Director, Tata Motors, said,
“Today is when we start writing a new chapter. We promised to kick-start the year with a product offensive and here we are. The future of efficient, green, sustainable mobility solutions needs to translate into reality and we have made a start by bringing the new generation of BSVI solutions to the market.
We are delighted by today’s firework of launches, all in this single event and introduce the new face of Tata passenger cars which are not only BSVI ready, but are designed and developed to truly enhance the value proposition for our aspiring customers. With the class defining, new premium hatchback, Altroz, we are expanding our market coverage further. We have lots more in store for 2020 and we have just commenced unveiling our well-defined future product portfolio.”
The New BSVI Range: The entire range now is aligned as per Impact 2.0 Design language and will be available across authorized sales outlets.
The new Nexon will be available in 1.2L Revotron turbocharged petrol BSVI engine and 1.5L Revotorq turbocharged diesel BSVI engine and will command a starting price of Rs.6.95 lakhs and Rs.8.45 lakhs respectively. The Nexon 2020 has been developed with best-in-class safety features and will be the first car from Tata Motors to feature the ‘iRA Tech’ – the new connected car technology, which has been designed specifically for India and caters to its unique driving conditions. ‘iRA Tech’ consists of technologies such as What3Words, Connected Safety, Natural Voice system and the Tribes app. The Nexon 2020 will be offered in 6-speed manual and AMT options.
The Tiago 2020 will be the successor to a highly-successful first generation Tiago. The Tiago 2020 sports a more confident, mature design while being young, premium and fun. The car will be available in both manual and AMT options. It will be available in a 1.2L Revotron petrol BSVI engine and will be available at a starting price of Rs.4.60 lakhs.
According to Mr. Mayank Pareek, President – Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are elated to begin 2020 in style with our new generation of passenger cars, today. This is a landmark achievement for us as we set new industry benchmarks.
These new models are beyond BSVI and will redefine every segment they are meant for with class-leading design, safety, technology and driving dynamics. We are also taking a significant step and defining what the new PV range brand promise is, through a new campaign -‘Drive New Forever’. We are all set to ride the demand trend for new launches and excite our customers with a new product portfolio.”
The day also was special for Tata Motors as the Tiago and Tigor got 4 Star safety ratings from Global NCAP, it may be recalled that the Tata Nexon and Altroz are already 5 Star rated for the same safety ratings.