Maruti Suzuki Commercial has launched ‘Tarakki Aapki, Saath Hamara’, a 3600 media campaign to celebrate the channel’s success. The campaign aims to spread awareness about Maruti Suzuki Commercial as the one-stop solution of customers business needs and its wide product range of both goods as well as passenger carriers. The campaign highlights the transformative ways through which Maruti Suzuki Commercial is helping enrich the lives and businesses of its customers by becoming a reliable partner in their success.
The campaign ‘Tarakki Aapki, Saath Hamara’, recognizes the quintessential powerful drive of customers of this segment to be economically successful and for being socially recognized. In their quest for success, these customers need a reliable and trustworthy partner to guide in their decision-making. This is where Maruti Suzuki Commercial steps in to offer them products that help them succeed. The Commercial channel customers are primarily a mix of ‘owner-cum-driver’ and fleet owners. While the ‘Owner-cum–driver’ seek a stable income, the fleet\captive owners seek increased productivity, improved earnings, expansion of business and recognition.
Based on this insight, the Maruti Suzuki Commercial was launched in 2016. This first-ever media campaign for Maruti Suzuki Commercial draws inspiration from the innate need of its customers for support and guidance during their purchasing decisions and post-purchase support. By becoming a partner in their success, Maruti Suzuki Commercial assists its customers at every step of their purchase and post-purchase journey and provides the necessary expertise and guidance required to choose a mobility solution that helps them fulfil their dreams.
Speaking on the campaign, Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “At Maruti Suzuki, customer-centricity is at the core of everything that we do and offering solutions to match the customer needs has always been integral to our DNA. More often than not, customer requirements are quite nuanced and there is more than what meets the eye. Maruti Suzuki Commercial was conceptualized and developed keeping in mind the unique requirement of these customers, as they seek a reliable, trustworthy partner and not only a destination to buy. Over 340+ showrooms in 230+ cities in just 5 years are testament to the acceptability that Maruti Suzuki Commercial has received from customers. The Commercial channel has reported over 39% sales growth in FY 2021 despite all the odds. The flagship product Super Carry is the second highest-selling mini-truck in the country. The network now offers a wide range of six goods and passenger carrier vehicles.”
He added, “Through our campaign ‘Tarakki Aapki Saath Hamara’, we have dived deeper into understanding the commercial customer’s innate requirements and mapped out how Maruti Suzuki Commercial channel accommodates those myriad needs to complement their business growth. The campaign is an ode to hardworking and perseverant commercial customer who is seeking a trustworthy companion to guide them in their journey to success. Today, Maruti Suzuki Commercial channel is a hallmark in partnership, reliability, efficiency and transparency. Through these inherent values, we intend to cater to the unique and changing needs of our commercial network customers and become their true partners in success.”
The dedicated 3600 integrated campaign is specially designed to build awareness on:
- Wide range of Maruti Suzuki commercial vehicles (Goods & Passenger)
Maruti Suzuki Commercial channel caters to the business needs of both goods and passenger carrier customers through its wide range of products. The goods carrier range consists of Super Carry (mini truck) and Eeco Cargo (Versatile Van). While the passenger carrier range includes Tour H1 (hatchback), Tour S (Sedan), Tour V (Van), and Tour M (MPV). Each of these vehicles cater to the unique and diverse requirements of commercial network customers.
- Extensive Service Network
With 3800+ service touchpoints spread across 2000+ cities PAN India, Maruti Suzuki Commercial offers the largest service network support among all competition. The customers get to avail vehicle support even in the remotest areas and can rest easy knowing that help is just around the corner. The company continues to further expand and strengthen its robust service network.
- Ease of Finance
Maruti Suzuki Commercial provides 3rd party finance option which significantly eases the customer’s financing burden. Apart from that, the best offers can be availed at the Maruti Suzuki Commercial outlets so that customers can avoid visiting multiple banks to finance their purchases. The documentation and application for financing are completely taken care of by the Commercial Sales Officer at the dealership.
- Genuine Spare Parts
Maruti Suzuki Commercial customers have access to a wide range of Maruti Suzuki Genuine Spare Parts. This enables customers to access reliable and safe spare parts at all times and complete peace of mind.
- Vehicles with Powerful Engine
All the vehicles within the Maruti Suzuki Commercial channel portfolio are equipped with powerful engine options which provide a smooth ride, even with heavy loads, leading to profitability. For instance, Maruti Suzuki Super Carry comes with a powerful 1.2L engine and is the most-powerful mini-truck in its segment.
‘Tarakki Aapki, Saath Hamara’ campaign is being launched through TVCs, Radio, OOH & Digital platforms. Maruti Suzuki has roped in Bollywood actors Aparshakti Khurana and Manav Kaul to be the face of this campaign. The duo will star in the TVCs of the campaign that showcases the day-to-day business challenges and solutions offered by Maruti Suzuki Commercial at different touchpoints. To ensure that the audience resonates with the campaign sentiment, the contents of the campaign have been designed in Hindi and vernacular languages as well.