Maruti Suzuki introduced True Value preowned car business in 2001 and is set to completely transform the preowned car business with True Value 2.0.
Maruti Suzuki, today announced a complete revamp of its True Value operations, designed to make pre-owned cars more attractive and transparent for its customers. True Value 2.0 as it is now called will bring in new showrooms with a wide display for cars. Customers will be able to see the cars on sale online as well as visit their nearest True Value dealer for a test drive and to know other details about the car. The company will also offer the car with a 1 year warranty and 3 free services to go along with it, just like what is offered on Maruti cars.
All cars sold via Maruti Suzuki True Value 2.0 showrooms will be checked on 376 parameters before sale. Accordingly they will be rated on a scale of 1-5 stars to ensure transparency to its buyers. Maruti Suzuki will also offer True Value Certified Cars which will be based on the following parameters:
- Maruti Suzuki car not driven for more than 1 lakh km and less than 7 years old
- Not more than two ownerships
- Vehicle not used for commercial purposes
- No retrofitted CNG or LPG kits
Maruti Suzuki will also set up a network of independent True Value outlets across the country. These outlets will be digitally integrated through a portal so that customers can access details of all the cars available at True Value outlets nation-wide. This will help customers to make their choice and visit the relevant True Value outlet for a test drive.
Managing Director and CEO Kenichi Ayukawa said: “We want to offer buyers of pre-owned cars the same experience as buyers of new cars. A network of spacious new outlets, using digital technology for customer convenience, will be a highlight of True Value. Our focus will be on quality cars, refurbished and certified with the assurance of warranty. A star-rating for each car will help the True Value customers to make a right choice. As a part of Maruti Suzuki’s transformation, we have introduced new products, entered new segments and launched the NEXA channel for sales and service. All these initiatives have been appreciated by our customers. A revamped True Value is a part of these efforts.”