Maruti Suzuki’s premium retail network NEXA enhanced its contribution to Maruti Suzuki total sales. Maruti Suzuki NEXA has dominated the market with over 1.3 million customers in over 5 years of its launch.
Speaking on the success, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “NEXA, driven by the philosophy of ‘Create.Inspire’ was launched in 2015 to offer premium automotive retail experience to Indian customers through a world of ingenious innovation, exclusivity and inspiring experiences. We are proud to announce that NEXA continues to maintain its leading position as the 3rd largest automobile brand in India. It helped us attract new set of customers who were earlier not considering us. This is evident from the fact that pre-determined buyers for NEXA cars have increased from 26% to over 50% in FY’2021 Over the years its share of contribution to total sales has enhanced from 5 % to 19% in FY 2021
He added, “Matching the uniqueness and exclusivity of NEXA, the products sold at NEXA showrooms are carefully designed keeping in mind the global experience of NEXA customers. Be it country’s fastest selling premium hatchback Baleno, tough new IGNIS, the Refined SUV S-Cross, premium sedan Ciaz and premium MPV XL6, all NEXA products cater to the unique needs of NEXA customers. We would like to thank our loyal customers for their unflinching support towards the brand, while we continue to innovate and provide premium car buyers with unique experiences.”
NEXA’s new models like New S-Cross petrol and bold new IGNIS with enhanced design and technology are appreciated by customers. NEXA introduced three pillars which catered to expectations of the discerning customers; NEXA MUSIC (creation of new English music that is original and inspiring), NEXA LIFESTYLE (creation of new lifestyle experiences that are Avant Garde and aspirational & NEXA JOURNEYS (creation of exclusive journeys that are unique).