Maruti Suzuki’s used car division True Value registers a record growth
The used car business market is constantly growing, especially in the Tier 2, 3 and 4 markets. True Value, Maruti Suzuki ‘s pre-owned cars vertical is the first major organized player in the market that offers a unique and convenient online to offline purchase experience to customers across India. The customer can see and select all available cars on the True Value mobile app and website before visiting the showroom to experience the selected car.
True Value registered a 19% growth in FY18-19 whereas the used car market overall registered a 15-16% growth. The most trusted one stop destination to buy a quality pre-owned car, True Value recorded 6% growth during April –September 2019, against the same timeframe last year. Offering a transparent, reliable and hassle-free pre-owned car purchase experience, Maruti Suzuki’s True Value has 581 outlets in more than 250 cities across the country.
Alto, WagonR and Swift are the most popular models contributing over 55% of total sales. All the cars ownership and servicing history are verified and well documented at True Value. Every car sold at True Value goes through rigorous 376 check quality evaluation, refurbishment and certification process. Evaluators at True Value use a digital application to assess every car on multiple aspects. These include engine, suspension, brakes, electrical fittings and equipment, transmission and steering control, to cover car’s complete health, and reduce chance of error during evaluation.
Technology play a very crucial role at new True Value both while assessing, repairing the vehicle as well as while selling the vehicle to customer. After digital evaluation and refurbishment, every car is digitally certified at True Value. If the car meets the necessary parameters, it is branded as a “True Value Certified” car. True Value certified cars offer the peace of mind to customers with warranty similar to a new car. Additionally, the customer has the benefit to access over 3,700 service touch points in nearly 1,850 cities and towns across India.
Focused on offering a reliable, professional and hassle-free pre-owned car buying experience to customers True Value has dedicated Relationship Officers to take care of all the paperwork in the most seamless and efficient manner.