Mercedes Benz India Sales Stand Strong Even Post Pandemic Slowdown
Mercedes-Benz India today announced it has retailed 4857 units in the January-June 2021 period buoyed by new product introductions, recording a robust 65% growth over the same period last year. The June 2021 retail in particular signifies first signs of a strong recovery in customer sentiments influenced by factors like new product portfolio and gradual unlocking of markets leading to an uptick in economic activities.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “Our H1 2021 sales growth is in-line with the market sentiments and strongly underlines a continuing high customer demand for models. We have built a solid order bank on the back of new launches and it is highly satisfying to witness an all-round rise in demand for our products across the portfolio. Starting from the A-Class Limousine to the GLS Maybach and the AMG, customers have highly appreciated our product launches by strongly preferring a Mercedes-Benz and an AMG over other models; reiterating their confidence and trust in our product portfolio and customer oriented market strategy.The demand for all our products in June, were in particular strong. We have ramped up our production and sales from July, to match the great customer feedback on our models.” added Mr. Schwenk
The brand has lauched Eight new cars showing their commitment towards the customer base in India. There is a strong demand for top-end cars like GLS Maybach 600, New S-Class along with AMGs .Highest selling model for Mercedes-Benz was the LWB E-Class followed by the GLE luxury SUV .
Few Other Highlights indicating a strong growth –
- A-Class Limousine and the all-new GLA contributed to H1 2021 sales volumes
- Strong order intake for EQC indicates a sustained customer interest for India’s first luxury EV
- Online sales prominence: Online sales continue its prominence with 20% penetration in H1 2021 sales
- For April-May lockdown period online sales penetration was at 35%
- More than 25,000+ leads generated by online sales alone, in H1 2021
- Total number of connected cars sold by Mercedes-Benz till H1 2021 remains at 10,600 units.
Production has been gradually ramped up from July and designed flexibly in order to be able to react to current developments. The health and safety of our employees is of utmost importance to us and protective measures against COVID-19 have been determined for our employees, following all the mandated guidelines.
