Mercedes-Benz has kicked off its Brand Tour. This Mercedes Brand Tour would be travelling to Aurangabad, Udaipur and Allahabad and will travel to 11 more cities including Haldwani, Ranchi, Arunachal, Shimla, Thirunalveli, Vizag, Gandhinagar. Vapi, South Goa, Kannur and Shimoga.
Speaking on the occasion, Roland Folger, Managing Director and CEO, Mercedes- Benz India said, “India’s growth has given a major economic boost to its Tier II and III markets and with this growing economy, we now have an expanded customer base and favourable wealth distribution in the country. Mercedes-Benz is known for its customer centric approach, and Brand Tour is one such concept, which helps us, creating a stronghold in the largely untapped Tier II and III emerging markets. With Brand Tour we aim to unlock the market potential of smaller cities while providing customers easy access to the unique and renowned Mercedes-Benz experience. We are confident that the initiative will help the brand expand its footprint and penetrate deeper into the Indian market.”
The Mercedes Brand Tour aims at bringing the Mercedes-Benz experience to cities that don’t have the brand showrooms in emerging Tier 2 and Tier 3 cities.
As per Mercedes-Benz India the locations of Brand Tour are selected strategically based on demand and growing fondness for luxury brands in India’s emerging cities. This Brand Tour will have all the feel of a regular showroom with all the Mercedes branding and audio-visuals, which aim to intrigue consumer interest. Visitors would also be able to enjoy the off-roading and experience the capabilities of Mercedes-Benz SUVs here. As a part of the experience the visitors would also get to know all about Pre-Safe features of Mercedes-Benz sedans – C-Class and E-Class. Potential buyers can also test-drive cars and make enquiries on service packages with on spot bookings.
It may be recalled that Mercedes-Benz India had a excellent 2017 when the German car maker had highest ever yearly, half-yearly and also Q4 sales. The company sold a record a 15,330 units in 2017 period.