Mercedes Benz Launches ‘Mercedes me connect’ & e-commerce platform
Mercedes-Benz has launched their latest digital initiatives which include the ‘Mercedes me connect’ and the ‘Mercedes me adapter’. Both of these would be rolled out in phased manner along with the start of their e-commerce Buisness in India.
The ‘Mercedes me connect’ will help the customers connect to their car from anywhere at any given time. Mercedes will be launching the Mercedes me Adapter on the 15th of November which is an OBD based adapter that will enable connectivity to all Mercedes car models from 2007. The connectivity adapter will be available at an introductory price of ₹5,000. Mercedes is also giving this adapter for free with their cars sold in 2019.
Mercedes has also stated they will roll out the ‘Mercedes me connect’ services via the ‘Mercedes me’ app. This is an advanced app that works via e-sim based cloud connectivity that would be made available on new Mercedes-Benz vehicles. This app features more than 25 features loaded into it which include Remote lock-unlock, Parked Vehicle Locator, Send destination 2 car, Remote retrieval of vehicle status, Valet Protect, Speed Alert, Tele-diagnostics to name a few.
Mercedes Benz will also roll out their latest smart virtual assistant for the Mercedes-Benz User Experience (MBUX) on all their new car models sold in India. The MBUX feature includes more than 30 features loaded on to it. Mercedes-Benz has tied up with Vodafone India to be the service provider and there won’t be any data charges levied to the customers as this would be a prepaid service from Mercedes-Benz. Mercedes India also becomes the first luxury automotive brand in the industry to have a dedicated call center for emergency services.
Mercedes Benz has also launched the new e-commerce portal www.shop.mercedes-benz.co.in that will soon have new cars, certified cars, and collection item for online booking.
Martin Schwenk, Managing Director, Mercedes-Benz India, “As the luxury car market leader, we know the pulse of our customers and always want to take the experience with our brand to the next level. With the advent of digitization the customer needs across the country are rapidly changing, and we are already taking key steps towards creating a luxury customer experience to stay ahead of the curve. Today’s customers want to experience the brand anytime and anywhere – online and offline. We have created numerous channels, products and services to further focus on the ease of interaction for our customers. These novel initiatives promises our customers a seamless communication with the brand resulting in a convenient yet enjoyable luxury car ownership experience, irrespective of time or geographical location. That’s the future of luxury cars in India and we are more than prepared to excite our customers with our offerings.”