Mercedes & Laureus Sport for Good Appoint Yuvraj Singh as their Brand Ambassador

Mercedes -Benz India has today announced their support to the Laureus Sport for Good foundation which in turn has signed Indian Star Cricketer Yuvraj Singh as their Ambassador. With this Laureus Sport for Good now funds four
key programmes in India – Naz Foundation, Slum Soccer, OSCAR and YUWA. Mercedes-Benz India will also support various novel social initiatives under its ‘Mercedes for India’ philosophy, influencing education and environmental sustenance. This is the second year that the German car maker has teamed up with the Laureus Sport for Good foundation.

Mercedes says Yuvraj, a leading Indian sportsman, will provide inspiration for a positive change, by helping young people understand the true value of sport.
Delighted with this teaming up the ace cricketer Yuvraj Singh, commented, “It’s an honour for me to join the Laureus Family here in India and to see first-hand the great work being done to help young people overcome challenges in their lives. I’m a firm believer in the power of sport and its incredible ability to change lives, it changed mine and I’m looking forward to helping Laureus in their goal to improve many more in the future.”

Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “If steered by leaders with the right intent and attitude, sport can be a positive, character-building experience for the youth of a country. As the inventors of the automobile, Mercedes-Benz has always focused on creating a positive influence in the lives of people worldwide. By taking this association forward with our global partner Laureus Sport for Good Foundation, we intend on pursuing our brand philosophy with greater rigour by using the power of sports as a social development tool. By bringing on board two more reputed organizations–NAZ Foundation and Slum Soccer, we are hopeful of seeing greater opportunities to realize the hidden potential of the youth of this country.”

Andy Griffiths, Global Director at Laureus Sport for Good, commented, “At Laureus Sport for Good, we know that sport enables children and young people to overcome violence, discrimination and disadvantage in their lives. With the invaluable help and support of Mercedes-Benz India, we now have the opportunity to support more fantastic programmes here in India, using sport to support children, particularly girls, to go further in education and play a full role in their communities.”