MG has today officially announced the name for its upcoming SUV as the ‘Astor’. The MG Astor will also come with segment 1st features as Artificial Intelligence Assistant and Autonomous Level 2 tech on it. The Astor basically is the Combustion Engine powered version of the ZS EV from MG Motor.
MG aims to further its auto-tech focus by building on the concept of Car-as-a-Platform (CAAP) of possibilities and services. As announced earlier MG has tied up with Jio. The MG Astor will come with subscriptions and services, including maps and navigation with MapMyIndia, Jio connectivity, the first-of-its-kind Blockchain-protected vehicle digital passport by KoineArth and more. MG car owners will also get access to music on the JioSaavn app along with the industry-first feature of reserving a parking slot through a head unit (powered by Park+ – select cities to begin with) in the car. CAAP will create various possibilities which will evolve with time, creating a safer and smarter driving experience.
The personal AI assistant is designed by the acclaimed American firm ‘Star Design’. It depicts human-like emotions & voices and can give detailed information on every topic through Wikipedia. It will engage with people in the car and is powered by i-Smart Hub. It is a platform on which the partnerships, services, and subscriptions of CAAP will reside. It will allow customers to personalize their set of services.
The Autonomous Level 2 MG Astor is powered by mid-range radars and a multi-purpose camera that can realize a series of advanced driver-assistance systems (ADAS). These include Adaptive Cruise Control, Forward Collision Warning, Automatic Emergency Braking, Lane Keeping Assist, Lane Departure Warning, Lane Departure Prevention, Intelligent Headlamp Control (IHC), Rear Drive Assist (RDA) and Speed Assist System amongst others. These functions can significantly improve driving safety and comfort, and they have been further optimized for Indian traffic conditions.
MG has also teased the Astor that gets an all-new Bold Celestial Grille that is inspired by cosmic lines and forms. The car maker says the radial pattern concentrates the epicentre of the entire front face. The tungsten steel electroplated material forms a distinct appearance like the sun. The contrast of light and dark further highlights the three-dimensional effect of each flashing cell. The British automaker also revealed the unique ‘Dual Tone Sangria Red’ interior of Astor, which is one of the three interior themes, signifying state-of-the-art craftsmanship.
Watch this space for more as we get you many more updates on the upcoming MG Astor.