Nissan India launches ‘Nissan Circle Program’ on Nissan Magnite’s 1st Anniversary
Nissan India announces the launch of the “Nissan Circle Program” for its customers as a celebration of Nissan Magnite’s 1st anniversary. Staying true to customer centricity, the Nissan Circle Program will enable customers to engage with the brand and in-turn build a stronger relationship with the brand.
Customers who own, or have booked, Nissan Magnite or KICKS models are eligible to enter the program by enrolling themselves on the Nissan India website. The Nissan Circle Program will have monthly exclusive offers for all enrolled customers and would allow them to have the opportunity to earn reward points, which can be converted into to assured gratification. Customers who have registered in the Nissan Circle program can redeem assured gratification through reward store on the Nissan website, where they can choose vouchers from a specially curated bouquets of brands ranging from travel, food and beverages, apparel, electronics and many more.
Customers also have an option to convert their reward points into Paytm cash to buy Nissan Genuine Accessories and Value-Added Services at Nissan Dealerships only. Customers who refer Nissan to friends and family will be eligible to earn an additional referral bonus by filling in their contact details on the Nissan website. Nissan Circle Program customers can redeem the points after the delivery of the referred vehicle and the points will remain valid for one year from the day of credit.
“Customer centricity is key to all our actions and to commemorate Nissan Magnite’s 1st year anniversary we are happy to introduce Nissan Circle program, a testimony of our commitment to our customers for continuous engagement for a rewarding journey with Nissan.” said Rakesh Srivastava, Managing Director, Nissan Motor India Ltd.
The all-new Nissan Magnite comes with the best, lowest-in-class maintenance cost at just 30 paise/km (for 50,000 kms). Peace of mind comes with a warranty of 2 years (50,000kms) which can be extended for up to 5 years (100,000 kms) at a nominal cost. Nissan customers may also book services and even check costs online through the Nissan Service Cost Calculator via Nissan Service Hub or Nissan Connect, bringing utmost transparency to the process supported by Nissan’s 24/7 Roadside Assistance available in over 1500 cities.
Keeping the health and safety of its customers in mind, Nissan launched the ‘Convenience of Doorstep Service’ and ‘Pick-up & Drop-off’ services of Nissan cars to and from dealerships which mitigates the risk of infection and minimizes disruptions in the schedule of customers. Whilst the ‘Nissan Express Service’ delivers a quick and comprehensive service experience in just 90-minutes.
Nissan India also launched a first-in-industry innovative Virtual Sales Advisor for Nissan Magnite customers as part of its digital platform Shop@home, to enhance customers’ car buying experience. Virtual Sales Advisor equips Nissan customers with real-time personalized product expert interaction that provides information about the vehicle, answer product and ownership related queries, variant suggestions, financing and exchange value options, virtual test drives as well as book the car online. The platform provides a complete end-to-end informational and transactional assistance in the customer journey to help the customer make a considered buying decision. This enhances the Shop@Home digital platform for an end-to-end digital contactless car buying experience for the customers. Starting with engaging exploration enabled through virtual showroom and virtual test drive, the platform conveniently provides the options to personalize the car, evaluate exchange value of existing car, calculate, and compare EMIs and apply for finance before booking their personalized car.
Nissan India’s also offers Subscription plan that enables customers to own a vehicle with a ‘White Plate’ and a “Buy Back Option” in Delhi NCR, Hyderabad, and Chennai. The plan comes with Zero Down Payment, Zero Insurance Cost, Zero Maintenance Cost. Nissan India also has its entire range of Nissan and Datsun products in Canteen Store Departments (CSD). Defence personnel can now avail all CSD approved applicable discounts and offers through CSD Depots across the country.