Piaggio launches Special Edition Vespa Racing Sixties 125cc and 150cc
Piaggio India today launched the special edition Vespa Racing Sixties in 125 and 150 CC in India. The iconic and timeless Vespa compliments the bold simplicity and exclusivity sported by the racing vehicles of 1960s, a remarkable era fuelled by its core spirit of speed and winning. The new Vespa special series, have been based on the technologically advanced Vespa SXL 150 BS6 and SXL 125 BS6. The “Racing Sixties” edition was unveiled at Auto Expo 2020 in Greater Noida at the beginning of the year.
Vespa Racing Sixties enhances the iconic stature associated with brand Vespa and subtly combines the freedom of expression reflected through various aesthetic choices. It offers differentiation to rider by creating an aesthetic nostalgia by positioning the elements of the bygone era with the modern times for a dynamic, fresh and modern look. The classic and rich sporty appeal of the Racing Sixties is complemented with the colour theme of 1960s racing machines – red graphics with a tinge of gold on pristine white body colour and golden 5 spoke Petal alloy wheels. The clean graphic lines enhance the sides and the front tie while the highlighted matte black finish of surrounding elements including the rear-view mirrors, grab handle and footrests, the front and rear light applique and the Muffler cover create a unique contrast appeal.
Commenting on the exciting launch of Vespa Racing Sixties, Mr. Diego Graffi, Chairman and MD, Piaggio India said, “We are delighted to introduce the special edition Vespa Racing Sixties. As an iconic brand with a longstanding legacy, Vespa continuously rediscovers itself by setting new trends which reflects its versatility to represent unique specialities of different times. The Vespa Racing Sixties is an exceptional representation in rediscovering the theme of racing machines from the golden racing era of 1960s. Acknowledging the spirit of time, it deftly combines heritage with present day advanced technology; the only brand to offer such specialty to the discerning customers who love to Vespa.”
Inspiration for the Vespa Racing Sixties series comes from the gentlemen riders races of the 60s, a world in which art of expressing has been extended as far as the vehicle customisation arena. Riders of that era were fuelled by a great spirit of independence and autonomy, determinedly choosing their team, the races in which to compete, and even the aesthetics of their vehicle, particularly in terms of its colours, graphics and materials, which had a fundamental role back then. Colours and graphics would often reflect a sense of belonging to one’s country of origin, graphic details and colour schemes selected to ensure one’s private team had a distinctive and easily recognisable look, a visual tribute to the brands that chose to support sports teams on the road to victory.
The style choices adopted for the Vespa Racing Sixties special series echo the feats of legendary sports personalities, conjuring up memories of legendary circuits such as the Monaco or Monza Grand Prix tracks, or historic championships like the Targa Florio. Nostalgia is kept to a minimum though for riding the spirit of the time, as only Vespa knows how. With its new liveries, the Racing Sixties special series offers classic style with a sports twist , mirroring a tailor-made approach in which material and tactile values such as colour, material and texture are rediscovered, with a touch of exclusivity in the details, an expression of appreciation for bold simplicity.
Vespa Racing Sixties is available at all Vespa dealerships across India or Customers can be book it on the recently launched e-commerce platform https://shop.vespaindia.com/ at a booking amount of INR 1,000/ and can also avail benefits worth INR 2,000/- while booking it online.
