Porsche will forge a new path in product communication. For the first time, the Stuttgart-based manufacturer of luxury sports car will be unveiling two new 911 models to a global audience on its own web TV channel. On www.911-magazin.porsche.de, three successive episodes will give viewers a comprehensive insight into design features, technical innovations and the historical background. In response to the ban on events in many countries due to the current situation, Porsche will be presenting its new models to journalists and fans in virtual format for the first time.
The 9:11 Magazine episodes at a glance:
- On 18 May, the magazine series starts with the world premiere of the first of two new 911 models. The teaser for this episode is now available at www.911-magazin.porsche.de.
- On 26 May, the second episode looks back into the history of Porsche, and the elements that have inspired the second new model: an exclusive, limited edition.
- On 2 June, in the third and last episode, Porsche focuses on the details of the special edition car.
9:11 is the official Porsche video magazine. On this channel, the sports car manufacturer presents useful information from the world of Porsche in an entertaining format. Content ranges from product presentations through to milestones in the company’s history. The web TV format is normally produced four times a year.