Tata Altroz iCNG at the T1 Airport Mumbai will surely surprise you

Tata Motors has launched a rather innovative campaign for the Altroz iCNG which shows how accommodative its boot space actually is even with twin CNG tanks placed in its boot. Actual rear with the boot section of the Altroz iCNG is placed on the conveyor belt at Mumbai’s T1 airport. The luggage that arrives

The Altroz iCNG comes with 210 litres of total useable boot space which is best in class. Powered by a 1.2-litre engine putting out 73.5PS and 103Nm, paired with 5-speed MT the CNG kit on the Altroz includes two cylinders of 30 litres each placed lower in the boot space. To accommodate the cylinders, Tata has removed the spare wheel further increasing space in the boot.

iCNG Altroz also gets a electric Sunroof on its feature list. Other notable features on beards list include a wireless phone charger (new), digital instrument cluster, a 7-inch touchscreen infotainment system, Android Auto and Apple CarPlay, automatic climate control and cruise control. Safety features include dual airbags, ABS with EBD and rear parking sensors with camera.

Tata Altroz iCNG is available in four variants, which include the XE, XM+, XZ and XZ+.

Mr. Vinay Pant, Head – Marketing, Tata Motors Passenger Vehicles Ltd said “The Altroz iCNG has disrupted the CNG market with its Twin-cylinder innovation. The boot space for CNG cars is a big bonus and will further expand the market with new customers looking at buying CNG cars. We wanted to do something creative to take this message to masses. We are delighted to partner with Madison who have understood the concept brilliantly and have converted it into an innovative concept. The Altroz iCNG is first brand in India to leverage this unprecedented opportunity, captivating the attention of travellers and setting new benchmarks in showcasing automotive excellence. We seamlessly showcased the Altroz iCNG’s exceptional boot space, leaving an indelible impression on the minds of the audience. With this first-ever done marketing activation at the Mumbai airport, we have gathered good response. We hope to continue doing some creative marketing in line with our strategy.”

Body color options include Opera Blue, Arcade Grey, Avenue White and Downtown Red #tataaltroz #tatamotors #altrozicng #tata #tataaltrozcng