Tata Motors goes innovative promoting the Altroz with Google Assist

Tata Motors has gone super innovative with the Altroz promotions. All a user needs is a phone that has a Google Assistant and say ‘Ok Google, Talk to Tata Altroz’ to activate the experience by asking any question about the car. The voice assistant can also be paired with the Tata Altroz car via Android Auto or Apple Car Play; delivering a fully voice enabled discovery of the car, all the way to even booking a test drive at a dealership of choice.

Commenting on the launch of this tech-savvy customer-friendly service, Mr. Mayank Pareek, President – Passenger Vehicle Business Unit (PVBU), Tata Motors said, “Users today are passing through the purchase journey entirely fueled by self-investigation. We know from our long partnership with Google that this journey is predominantly aided through online research, that too mostly on mobile devices. To cater to these evolving needs, we are delighted to launch the Tata Altroz Voice BoT, one of our many initiatives that will enhance the overall buying experience of the users. We hope that this class- defining service will be appreciated and will contribute to a more convenient buying experience.”

Mr. Nikhil Bansal, Head of Industry – Auto, Google India, said “With the Google Assistant, we have strived to help users get things done in their world, by simply speaking. We are pleased to work with Tata Motors in building a voice experience that helps users learn about the Tata Altroz and its features, and even book a test drive. We look forward to this implementation of the Google Assistant being used in more helpful ways.”

Tata Motors is all set to launch their premium hatch the Altroz soon. The Altroz will be powered by two engine options the Revotron 1.2 L BS6 3 cylinder Petrol with 86PS of power and 113Nm of torque. The Revotorq 1.5 L 4 cylinder Diesel with 90PS of power is the 2nd option with both the engine options being BS-VI from day one. Transmission options would be a 5-speed Manual box for now, it is also speculated that Tata Motors is also working for a dual clutch automatic at a later stage.

We would be driving the Tata Altroz very soon with our review going live on the 9th of Dec, Stay tuned to Motor World India for all the dope on the latest Tata in town.