Skip to content
Tuesday, August 29, 2023
Latest:
  • Tata Passenger Electric Mobility introduces its new brand identity for Electric Vehicles – TATA.ev
  • Hero MotoCorp Bring Backs the Karizma, Launches the Karizma XMR 210 at Rs. 1.73 Lakh
  • Toyota Rumion MPV Launched at ₹10.29 Lakh
  • Volvo C40 Recharge Electric – Swedish Born Electric
  • Lexus Opens Bookings for the LM Premium MPV in India
Motor World India

Motor World India

Auto news | Views | Reviews

  • Home
  • Videos
  • News
    • Car News
    • Bike News
    • Latest Updates
  • Comparo
    • Comparo Bikes
    • Comparo Cars
  • Long Term Reviews
    • Car Long Term
    • Bikes Long Term
  • About Us
  • Contact Us
  • Reviews
    • Car Reviews
      • Audi A5 and S5 Sportback
      • Skoda Kodiaq
    • Bikes Reviews
      • Triumph Bonneville T100
Car News 

Tata Passenger Electric Mobility introduces its new brand identity for Electric Vehicles – TATA.ev

August 29, 2023August 29, 2023 Admin 2023, Announcement, Brand, india, Logo, tata, tata electric mobility, Tata EV, tatamotor, tatamotors, Unveil

Tata Motors has introduced its new brand identity called Tata.ev for its electric car models under its Passenger Electric Mobility today. From now on going ahead all the future Tata electric car models will sell through this new EV sub-brand.

The brand identity of Tata.ev also gets a brand new logo with Landor and Fitch with the implementation of a new ‘Orbit’ inspired in its logo, Evo Teal colour theme, Inter Typeface font, and new sound design for all the communications of the future electric products. Inter Typeface: The open-source Inter typeface reflects modernity and accessibility. The adoption of an existing font was a decision born by the brand’s sustainability first approach. The sound of TATA.ev: The intent with the motion and sonic logo is to balance between tradition and innovation, and create a feeling of progressing forward. The sound of the brand combines electronic circuits and a powerful ripple sound – truly inspired by the intersection of nature and technology. The character: The ‘bridge’ element has been introduced to infuse character into the typography, imbuing the communication with a sense of motion and dynamism.

New item by Motor World India / Google Photos

Currently, Tata Motors has three electric models on sale including Tiago EV, Tigor EV, and Nexon EV. Recently, the automaker achieved one lakh EV sales milestone in India.

Commenting on the new brand identity, Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd, said, “We are entering a new era with Tata.ev. Our new brand identity for electric vehicles underlines our commitment to accelerate the adoption of clean energy mobility solutions. We intend to drive positive change in the automotive industry with a focus on sustainability, community, and technology. Both the products and services are intended to create highly differentiated and meaningful consumer experiences. The brand personality is humane, honest, invigorating, and conversational – a rallying point for those curious about having a better impact on the world.”

 

  • ← Hero MotoCorp Bring Backs the Karizma, Launches the Karizma XMR 210 at Rs. 1.73 Lakh

You May Also Like

Volkswagen Begins India Production of All New Passat, Launch Expected Soon

September 21, 2017September 21, 2017 Ritesh Madhok

Just Launched – Hyundai Verna Anniversary Edition Launched at Rs. 11.69 Lakh

September 14, 2018 Admin

Suzuki Launches Access 125 CBS at Rs. 58,980, also Launches Special Edition of the Scooter

June 11, 2018June 12, 2018 Admin

Recent posts

  • Hero MotoCorp Bring Backs the Karizma, Launches the Karizma XMR 210 at Rs. 1.73 Lakh
  • Toyota Rumion MPV Launched at ₹10.29 Lakh
  • Volvo C40 Recharge Electric – Swedish Born Electric
  • Lexus Opens Bookings for the LM Premium MPV in India
  • Hyundai unveils India’s Biggest outdoor campaign for the EXTER made of 3,02,406 LEGO Bricks
Copyright © 2023 Motor World India. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.