Piaggio Group launched the Vespa Red today in India as part of its partnership with RED® and commitment to the fight against AIDS. The Vespa Red was launched at the hands of Bollywood celebrity, Farhan Akhtar was presented the first Vespa Red in Mumbai today.
Incidentally Vespa becomes the first automotive brand to associate itself with Red. According to a release, Vespa Red is a highly exclusive model, created specifically for the Indian market alone. Not only does it contribute to a social cause, it is also a fascinating product, the cutting edge of the Vespa experience in terms of style and image.
The release also stated that When a Vespa Red is purchased, it will trigger a $50 USD donation to the Global Fund to fight AIDS in India. Each scooter sold can help provide more than 165 days of lifesaving HIV medication – medication which can help save a mother’s life and prevent her from passing the virus to her unborn baby.
The Vespa Red come in blazing red body colour, also gets 12” red alloy wheels, red art leather seats and powered by a 125 CC engine. The bike features the usual Vespa features like 220 mm front disc brake, Monocoque single piece steel body, aircraft inspired single sided front suspension, and many more. The Vespa Red can also purchase special merchandise including a helmet, T-shirt and hat. Vespa Red is priced at Rs. 87,009/- ex showroom Mumbai and will be available for sale at Vespa dealerships across the country.
Farhan Akhtar said, in support of the cause represented by the collaboration, “I am privileged to present this initiative to the country and proud to own the first (VESPA)RED bike. I am honored to be a part of this endeavor for the fight to end AIDS here in India.”
Commenting on the launch, Mr. Diego Graffi, Managing Director and CEO of Piaggio Vehicles Private Limited (PVPL) said, “It is a matter of great pride for us to introduce the (VESPA)RED in the country. The iconic Vespa is a socially responsible brand and has always given back to society in supporting similar causes in other geographies. Through this association in India, we aim to provide an environment where people are better equipped to fight preventable and treatable diseases.”
“We’re thrilled that, through our ongoing partnership, Piaggio is – for the very first time – now raising money to support the critical work of the Global Fund in India,” said Deborah Dugan, CEO of (RED). “The (VESPA)RED is beautiful not only because of its striking red color and great design, but the best feature of this scooter is that it’s fighting AIDS.”