Volkswagen Introduces Das WeltAuto 3.0 To Boost Preowned Car Business
Volkswagen is relentlessly working towards strengthening its preowned car business ‘Das WeltAuto’ (DWA) in India; with the focus to provide a professional purchase experience and consultation to its customers interested in purchasing or selling a pre-owned car. The brand has created a comprehensive approach with a one-stop solution that addresses all customer queries and concerns.
The DWA facilities offer buying and selling of multi-brand pre-owned cars and isn’t restricted to customers looking to exchange their existing cars for a new Volkswagen. A holistic business offering and brand promise of providing competitively priced used cars, thoroughly checked and certified along with offering accessories, service and warranty packages (up to 12 months) to prospective customers. Each pre-owned vehicle undergoes a due diligence process, which identifies and replaces defective parts and is completely refurbished for sale. Post refurbishment, the car is inspected by a third-party inspector who then certifies the pre-owned car.
Speaking on the enhancement of the used car business, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “The current COVID-19 situation has created a demand for accessible and safe individual mobility options. We see customers inclined towards the used car segment, which enables them with an affordable vehicle of their choice.” For a seamless and contactless experience, the brand has enabled digitalization of its used car business. Prospective customers can now buy or sell their pre-owned vehicle on the DWA website. Another value addition for customers looking to sell their vehicle is the introduction of the Das WeltAuto Valuator. A unique mobile application that enables customers to self-evaluate their current vehicle. The whole process is swift and transparent as the valuations are provided basis the algorithms given by the ‘Indian Blue Book’. The mobile application is available for both Android and iOS platforms. “Through the Das WeltAuto facilities and the business peripherals attached to it, Volkswagen aims to shift the used car business segment from an unorganized to organized segment. We intend to offer a digitally enabled, professionally managed, value for money proposition to customers looking for individual mobility options. We are confident DWA will gain the momentum and be relevant in the post COVID era,” said Mr. Knapp.
As on date, there are 105 Das WeltAuto facilities across India.