Volkswagen has launched Special Cup Editions for the Polo, Ameo and the Vento. These special editions are in celebration of the upcoming Cricket World Cup.
The special CUP edition models come loaded with new leatherette seat covers and chrome badge along with alloy wheels and special body graphics.
Speaking on the introduction of this special CUP edition, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, “In India, cricket is not merely a sport, but a religion. It is the equivalent of Soccer in Germany. World over, for Volkswagen, sport has played an integral part of our business. It not only brings in unity across the country but also displays passion, inspiration and excitement.”
“Keeping this spirit in mind, we have launched the special Cup edition that showcases true sportsman spirit through its performance, power and precision across our product portfolio. We aim to reinstate the cheer and fun-to-drive experience among our customers this sports season.”
Volkswagen has also launched its 360-degree campaign #GermanyCheersForIndia in support of the Cricketing season. The CUP edition models will be available across all Volkswagen dealerships in India at an attractive price to the customers.