2021 TVS Apache RR 310 launched in India at Rs 2.60 Lakh, also launch their unique Built to Order (BTO) platform

TVS Motor Company has launched the 2021 Apache RR 310 in the Indian market priced at Rs 2,59,990 ex-showroom Delhi. The flagship motorcycle now comes with a host of upgrades some of which are standard and some optional. There are no changes on the technical specifications or the design of the RR310. The motorcycle retains its styling which comes with the signature full-fairing design, twin-pod headlight, step-up saddle, and a side-slung exhaust.

On the 2021 TVS Apache RR 310 you get full-LED lighting, Bluetooth-enabled colour TFT display, ride-by-wire throttle, four riding modes, and dual-channel ABS. The 2021 model also gets this wave bite security key which also doubles up as as an in-hand adjuster for damping adjustments. There are some tweaks and changes to the colour-TFT display that now also displays the engine rev limit indicator, a day trip meter, an overspeed indicator, and stores/displays digital documents. To achieve a higher lean angle, TVS Motor Company has added a new race muffler. This unit is also claimed to deliver a racier exhaust note. Buyers can also opt for race replica graphics, coloured alloy wheels, and a personalized race number on the visor. You can get the Dynamic Kit at Rs 12,000, Race Kit at Rs 5,000, Race Replica Graphics is priced at Rs 4,500  while you can opt for the Red Alloy Wheels that cost Rs 1,500.

To place an order on the TVS ‘Built To Order’ platform, customers can download the TVS ARIVE app or visit the web configurator, which will allow them to configure their motorcycle. Customers get to choose between performance kits, colour options, and black or red alloy wheels for the Titanium Black colour. They also get the option to personalize their race machine with a unique race number, available as a graphic on the visor. In addition to this, TVS Motor Company is offering a special ‘Race Replica’ graphic inspired by the TVS Racing OMC race machines.

Once the customization is complete, the total ex-showroom cost of the motorcycle will be updated simultaneously. After paying for the booking amount online, customers can select the nearest premium dealership for the delivery of their motorcycle. Customers can also track their orders across various stages on the TVS ARIVE app or the web configurator. The app can be downloaded on Google Playstore and Apple App Store for iOS. There are two optional kits to choose from, Dynamic and Race. In the Dynamic kit you get fully adjustable suspension on both ends and an anti-rust brass coated drive chain too. With the Race kit you get a revised race ergo handlebar, raised foot-rests, and knurled footpegs.

As mentioned the technical specifications remain the same. Powering the 2021 Apache RR 310 is the 312.2cc, single-cylinder, liquid-cooled engine mated to a six-speed gearbox. This engine makes 33.5bhp of power at 9,700rpm and 27.3Nm of peak torque at 7,700rpm. The updated 2021 Apache RR 310 will go up against the new KTM RC 390. Watch this space for more.

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