9th edition of the Audi Twin Cup concludes in Kochi

Audi, the German luxury car manufacturer, held the ninth edition of the Audi Twin Cup with participation from 37 Audi Service Touchpoints across India. A total of 162 teams comprising of 486 Audi dealer technicians and service advisors competed for the coveted championship titles. The top 6 teams made it to the finals held at the Training Academy in Pune, where teams from Audi Rajkot/ Audi Vadodara bagged the top spot in the Twin category. Audi Mangalore bagged the top spot in the Technology category and Audi Coimbatore topped the Service category.  The team from India will compete alongside 65 teams from 34 countries at the World Finals that will be held in July 2020. Mr. Balbir Singh Dhillon, Head of Audi India handed over the Audi Twin Cup trophy to the winners of the Twin category. Mr. Alexis Joseph, Head of Aftersales, Audi India and Mr. Detlef Viete from Audi AG handed over the Audi Twin Cup trophy to the winners of the Technology and Service category respectively, in a glittering ceremony held at Marriott, Kochi.

New photo by Motor World India / Google Photos

“Customer is at the core of Audi and providing the best service experience is imperative for us. The Audi Twin Cup is therefore an excellent platform to test the team’s capabilities and benchmark them with Audi global standards. It recognizes our dealer partners who deliver exceptional customer service through excellent customer support structures. These awards celebrate the technical troubleshooters and the best-in-class service providers who show impeccable commitment in creating the Audi experience. We have invested extensively in training our staff and the programs implemented for strengthening the service levels have worked brilliantly with our teams who display outstanding technical know-how and consistent customer focus, said Mr. Balbir Singh Dhillon, Head of Audi India.”


The Audi Twin Cup assesses the customer orientation and technical knowledge of all participants. The technicians and service advisors compete in the areas of diagnostics and repair, as well as in personal customer support. In addition to specialist competence, close and efficient cooperation between service advisors and service technicians is the primary determining factor in achieving top performance in realistic work situations.


“This year too, the competition has been fierce amongst competing teams with an excellent demonstration of technical knowledge and service coordination. The competing teams achieve first-class results through optimal cooperation between service technicians in the workshop and service advisors by interacting with the customer. They excelled and delivered on a framework moderated by AUDI AG, which speaks volumes about their capabilities. Audi India is committed to enhancing the ownership experience and ensuring that every touch point is managed in a way that is relevant and meaningful to our customers,” added Mr. Dhillon.

New photo by Motor World India / Google Photos

The Audi Twin Cup is held every year worldwide since 1996 and sees participation from all members of the Audi dealer network.