Audi, the German luxury car manufacturer, today announced its ‘Salute to COVID-19 Warriors’ initiative in gratitude of the services rendered by essential workers. Audi customers who are leading the battle against the novel coronavirus from the front line can avail of a complimentary disinfection / cleaning of interiors, exterior cleaning and general check-up of their Audi, along with a courtesy car pick-up and drop.
Commenting on the announcement, Mr. Balbir Singh Dhillon, Head of Audi India, said, “As we continue to battle this unprecedented crisis, we are pleased to announce that all Audi India dealerships across the country will prioritize vehicle servicing for essential workers. The most important focus for us has been people safety and we are honored to be able to serve Audi customers who are ‘COVID-19 Warriors’ and are tirelessly working on the front lines against this pandemic.”
As part of Audi India’s continued focus on Customer Centricity, the brand announced an extension on extended warranty and service plans for its customers in India. All customers whose extended warranty or service packages were set to expire during the lockdown period (March 15 – May 03, 2020) were assured that they have the opportunity to extend their plans and receive seamless services for their Audi cars.
Audi as a brand is focused on leveraging the Audi attitude and creating a direct connect with customers. At the core of our brand lies Vorsprung. Believing in Vorsprung means believing in the future. Optimism and faith are part of our DNA. Taking this thought forward, we have developed the hashtag #AudiTogether that reinforces the messaging of “we are all in this together and together we are going to come out of it”.