BMW sees the future of its products in India in the emerging tier II cities. To make the brand connect deeper into the hearts of the people and to make it more aspiring to own, BMW has planned to display its BMW Mobile Studio across 50 emerging cities in India in 2017.
In line with that, BMW has stationed its BMW Mobile Showroom in the southern city of Vishakapatnam recently – a one of a kind showroom designed to exhibit the most aspirational BMW products and services to the market. The mobile showroom has been setup by KUN Exclusive – Hyderabad at MVP Double road, Sector 11, Beside DSR Green function place, Vishakhapatnam – 530017.
The Studio is a state of the art infrastructure featuring a two car display, a reception area, BMW lifestyle collection and a VIP Lounge. Customers get to touch, feel and test drive the best of BMW products and get their doubts and queries clarified by the BMW Sales Experts. Customers can also book their favorite BMW at the Mobile Studio.
Mr. Vikram Pawah, President, BMW Group India said, “The BMW Mobile Studio has convincingly established itself as an effective platform for experiencing ‘Sheer Driving Pleasure’. Positioned at prominent locations, it showcases the complete range of BMW products exactly where our customers are present. And caters to the increasing potential of luxury cars across emerging markets in India.”
Mr. Gautham Gudigopuram, Dealer Principal, KUN Exclusive, Hyderabad said, “The demand for luxury cars is increasing across emerging markets and the BMW Mobile Studio is a perfect platform for us to cater to this potential market. We are looking forward to showcase the dynamic BMW product range and services in Vishakhapatnam.”
The BMW 3 Series Gran Turismo and the BMW X1 will be on display while the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW X1, the BMW X3 and the BMW X5 will be available for test drives to automobile enthusiasts visiting the BMW Mobile studio.