BMW launches BMW Mobile Studio as its new mobile showroom
BMW India has now launched a one of a kind mobile showroom, exclusively designed in order to showcase some of the most aspirational BMW products as well as services in more than 50 emerging markets, all over India. Aptly named, the BMW Mobile Studio it is currently hosted in Daman by Navnit Motors, and will be stationed in the region, at The Deltin Daman, Varkund, Nani Daman – 396210 from 14th to 16th April 2017.
The BMW Mobile Studio is a state of the art mobile structure that features a two car display, a reception area, a BMW lifestyle collection and a VIP lounge. Customers will stand a chance to experience the performance of BMW sedans and SAVs (Sports Activity Vehicle) themselves. Post getting a first hand driving experience, customers get a chance to address any queries and interests to the sales experts on site. These experts provide professional advice about all the specifications, technology and features of each car to give a complete insight into the innovative BMW products, services, as well as lifestyle accessories. Customers also get the opportunity to book their favourite BMW vehicles after experiencing the ;luxurious rides at the BMW Mobile Studio.
The President of BMW Group India, Mr. Vikram Pawah, commented on this development saying “The preference of premium automobiles has been spreading beyond the metro cities across India. At BMW we have been creating innovative avenues of customer engagement. The BMW Mobile Studio is one such initiative designed to spread ‘Sheer Driving Pleasure’ across emerging markets in India. We are excited to introduce BMW Mobile Studio in Daman and showcase our aspirational range of products and services to prospective customers.”
“The demand for luxury cars is increasing across emerging markets and the BMW Mobile Studio is a perfect platform for us to cater to this potential market. We are looking forward to showcase the dynamic BMW product range and services in Daman,” added Mr. Sharad Kachalia, the Managing Director of Navnit Motors .
The BMW X5 and the BMW 5 Series will be put up on display whereas the, the BMW X3, the BMW 3 Series, the BMW X5, the BMW 3 Series Gran Turismo, BMW X1 and the BMW 5 Series will be available for test drives for any automobile enthusiasts that visit the BMW Mobile studio.
