Ford India also relocated its existing dealership, Elite Ford, to Narayanapura, White Field.
Ford India has just announced its new dealership in Bengaluru, JSP Ford. JSP Ford will support customers with servicing and spares parts with its two 2S (Service and Spares) facilities located at Site No.5 & 6A, Khatha No.451/338, Opp IIMB, Bilekahalli, Balekahalli, Bannerghatta Road and #4/2, Hommadevana Halli, CK Palya Main Road, off Bannerghatta Main Road. The inauguration ceremony was attended by Vinay Raina, executive director, Marketing, Sales and Service along with Jahnsi Ponraj, dealer principal, JSP Ford. The showroom spreading over 13000-sq. ft. is located at 688, 100ft Ring Road, 15th Cross, JP Nagar 2nd Phase, Bengaluru.
Inaugurating the new facility, Vinay Raina, executive director, Marketing, Sales, and Service, Ford India said, “We are committed to delivering a differentiated experience to our customers with our world class products and services. Going further in that commitment, we believe that this partnership with JSP Ford will help us will serve our customers with complete transparency and earn their trust.” Ford also announced the relocation of its dealership Elite Ford led by Mr. Jas Preeth Singh to Durga Waves, no 186/26,26A Mahadevapura, next to ICICI Bank, Narayanapura, White Filed, Bengaluru. The new facility is spread over an area of 8000 sq. ft. and will offer the overall range of Ford products.
The next big launch for Ford India will be the Ecosport facelift. It will compete with the newly launched Tata Nexon and the Maruti Suzuki Vitara Brezza. The Ecosport will have to face some real tough competition as the Nexon was launched at a throw away price tag. It will most likely get an all new 1.5-litre petrol engine from the Dragon line which is expected to put out more power and be more fuel efficient too. There are rumours that the company is also working on the Figo Cross that will be competition for the Toyota Etios Cross, Fiat Urban Cross and Hyundai Active i20.