Ford launches the Figo Automatic at Rs. 7.75 Lakh reinforcing its commitment for the Indian market

Ford has pushed aside all rumors of its brand exiting India and has launched the Ford Figo Automatic. This launch clearly reinforces the Blue Oval brands commitment to customers here in India. The 2021 Ford Figo Automatic is available in Titanium and Titanium+ trims priced at a  introductory price of Rs.7.75 Lakh & Rs.8.20 Lakh respectively, the new Figo Automatic offers segment-best six-speed, torque converter automatic transmission that is paired to Bharat Stage 6 compliant three-cylinder 1.2L petrol engine.

New photo by Motor World India / Google Photos

The Ford Figo Automatic comes powered with the BS-6 1.2L  3-cylinder Petrol engine that makes 96PS of power and 119 Nm of peak torque. The Ford Figo AT also comes with Sport Mode and SelectShift® features on the six-speed automatic transmission. In Sport Mode, the transmission will select the optimum gear with shifts happening faster for more responsive driving delivering the best performance. While the SelectShift® feature will enable the driver to change gears manually using a toggle switch on the gearshift lever.

New photo by Motor World India / Google Photos

“Ford is committed to serving customers in India and is proud to introduce the world-class automatic technology for customers in the mass-market segment,” said Vinay Raina, executive director for Marketing, Sales & Service at Ford India. “With a proven legacy of outstanding performance, unmatched safety, superior technology and segment-best connectivity, we are confident that new Figo AT will be an automatic choice for several new buyers who don’t believe in look-alike automatics like AMT.”

 

In terms of features the Ford Figo AT comes with Rain-sensing wipers, electrochromic IRVM,  7” capacitive touchscreen infotainment system. In terms of safety the Figo AT comes loaded with Side & curtain airbags, standard dual front airbags, traction control system, electronic stability control and hill launch assist etc. The Figo AT also gets the FordPassTM  that can control features like starting, stopping, locking or unlocking a vehicle–remotely using the app. The Ford Figo AT is available in 5 body colours of Diamond White, Ruby Red, Moondust Silver, Smoke Grey and White Gold. The Ford Figo also gets 3-year or 100,000 KM standard warranty and a longer service intervals of 10,000 KM. Ford is accepting bookings for new Figo AT via a dedicated online portal, www.booking.india.ford.com. The online booking portal allows buyers to select, book and avail of doorstep delivery of their new Figo AT, from the comfort of their homes. Customers booking their Ford cars online will get real-time assistance from a booking partner, available six days a week from 9:30 AM to 6:30 PM. The new booking portal is an extension of the company’s recently announced Dial-A-Ford initiative that enables customers to avail themselves of a host of services via a toll-free number 1800-419-3000.

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