Hero inaugurates its 1st Vida Experience Center in Bengaluru
VIDA, Powered by Hero today opened its first Experience Center located in Bengaluru at the prominent Vittal Mallya Road, where customers will be able to familiarize themselves with the brand, experience the product and immerse themselves in the “Worry-free EV Ecosystem”of VIDA. To mark the occasion, VIDA has also commenced customer test-rides of the VIDA V1 from today.
Spread over 8500 sq. ft., this world-class Experience Center will display the VIDA V1 scooters, charging stations, an interactive wall that illustrates the brand vision, and product configurators to help customers visualize their VIDA V1. Designed to provide a comfortable, intuitive and a social space, with anin-house coffee bar and library, the VIDA Experience Center will inspire conversations about purpose along with the products, and invite collaborators along with customers. The Experience Center will not just function as a brand and product zone, in fact it will be the heart of VIDA communities, hosting events, brand meets and cohort activities. VIDA will open Experience Centers next in Jaipur and then Delhi with customer deliveries of VIDA V1 commencing from the second week of December 2022.
Dr. Swadesh Srivastava, Head – Emerging Mobility Business Unit (EMBU), Hero MotoCorp: “Expanding our vision to shape the EV category and grow its scale, we are excited to open the first VIDA Experience Center. This Experience Center is a manifestation of our vision to build experiences that create curiosity, meaningfulness and that people connect with. The Experience Center will provide the community an insight to the ‘Worry-free EV ecosystem’ that we have created with VIDA. This center is one of the many physical assets of our omni channel approach. Our tech-stack and physical assets are built to uplift the customer experience from just entering into a space of retail to a space where they can be part of a larger story. It’s a one-of-its-kind experience that we are providing in the segment.”
The Experience Center is the physical gateway into the VIDA world that is global, new-age, authentic and progressive. At the core is the brand’s philosophy to make customer ownership and usership simple and worry-free. The Experience Center will allow customers to touch, feel and explore the product that’s backed by deep understanding of customer behaviour and environment.