Hyundai unveils India’s Biggest outdoor campaign for the EXTER made of 3,02,406 LEGO Bricks
Hyundai Motor India has installed one of its kind outdoor campaign for the EXTER made out of LEGO Bricks. This massive outdoor billboard has been kept on display from 19th of August to the 17th of September at Cyberhub Gurugram for engaging the audiences and also to showcase the SUV’s distinctive brand positioning. It took four days to complete the EXTER LEGO billboard using 3,02,406 LEGO bricks in all.
This Hyundai LEGO installation has also entered the Asia Book of Records and the India Book of Records titles for being the Largest hoarding made using LEGO bricks. 28 skilled LEGO artists and LEGO fans known as Adult Fans of Lego took more than 1200 hours to create this outdoor installation.
Commenting on the initiative, Mr. Virat Khullar, Vertical Head, Marketing, Hyundai Motor India Ltd., said, “At Hyundai, we are always in pursuit of new and innovative means that engages and excites our consumers. We are immensely excited to unveil this innovative outdoor LEGO Bricks Installation purely made of 3,02,406 LEGO Bricks by talented LEGO Artists and AFOLs (Adult Fans of LEGO). This installation takes centre stage in our Hyundai EXTER Launch Campaign, redefining outdoor marketing and brand connection. Outdoor Installation Marketing has always been a key pillar to entice and connect with our consumers, effectively conveying the very soul of our brand. An exemplar of this creative endeavor is our Outdoor LEGO Bricks Installation for Hyundai EXTER. With this new initiative we are simply disrupting the take on outdoor installation, emphasizing “Think Outside. Think EXTER”
The car maker says, Hyundai EXTER stands as a symbol of modernity and exploration, designed to captivate the free spirit of India’s Gen MZ customers. “Think outside. Think EXTER”, the key brand communication, encapsulates the essence of wanderlust and exploration that drives this entry SUV. With striking design embodying ‘Sensuous Sportiness’ identity, advanced technology, and segment-leading safety and comfort features, EXTER redefines benchmarks in its segment.
If you are around Cyberhub Gurugram anytime soon do not miss this unique record making LEGO hoarding.
