LIVE : Audi India launches its flagship; the Audi Q8 for ₹1.33 crore.

Mumbai, January 15, 2020: Audi, the German luxury car manufacturer, today launched the new face of its Q family – the Audi Q8. Priced at ₹1.33 crore onwards the Audi Q8 comes equipped with a 3.0L TSFI engine generating 340 bhp and 500Nm of torque and is mated you a 8-speed tiptronic transmission which propels the car from 0-100 kmph in 5.9 seconds and a top speed of 250 kmph. The flagship SUV comes with a host of standard features which includes a panoramic sunroof, frameless doors and HD Matrix LED headlights.

Commenting on the launch, Mr. Balbir Singh Dhillon, Head of Audi India, said “With the launch of the Audi Q8, we are targeting individuals who want their car to match their personality. Each Audi Q8 will be made-to-order, available with plethora of customisation options to choose from; we want every Q8 in the country to look different, from the outside and the inside. The Audi Q8 will be imported to India as a fully built unit and there will be only 200 units on offer. The launch of our new flagship SUV marks the beginning of a power-packed year for us and we are confident that the Audi Q8 will attract enthusiasts who enjoy driving”

Mr. Dhillon further added, “We are entering a new segment with the Audi Q8 but the guiding principles remain the same – bold design, cutting edge technology and exciting performance. The 3.0L TSFI engine with 48V mild-hybrid technology, progressive steering and air suspension make every drive in the Q8 memorable.”

“Audi India has set-out clear goals for itself in the next few years under Strategy 2025. 2020 is an extremely important year for Audi India as we launch our new BSVI product portfolio. The Audi Q8 is a part of our strategy to strengthen Audi’s presence in the country under the goals of Strategy 2025. C and D segments are key focus areas for us in defining the Strategy 2025. The Audi Q8 will help us gain a stronger hold in the D segment market and will be our brand shaper in the days to come.”

Additionally the Audi Q8 offers sporty dynamics with permanent Quattro all-wheel drive and adaptive air suspension with controlled damping as standard equipment. The car also comes equipped with Button-less MMI Navigation system with haptic touch response, Audi Smartphone Interface, B&O 3D Surround Sound System with 23 speakers and a total sound output of 1920 watts with myAUDI Connect. The customisation options include customised contour seats with massage function and ventilation. Four-zone automatic air conditioning and air quality package with fragrance and ioniser.

Dimensionally the car is 4.99 meters (16.4 ft) long, 2.0 meters (6.6 ft) wide, 1.71 meters (5.6 ft) tall and with a wheelbase of 3.0 meters (9.8 ft) makes the Audi Q8 one of the largest SUV’s currently on offer in the Indian market. Adding to the practicality is the high ground clearance of 254 millimetres and a massive 1,755 litres of luggage space. Audi pre-sense basic, 8 airbags, Audi Park Assist and Electronic Stabilisation Program are some of the standard safety features of the Audi Q8. Only 200 units of the all-new flagship from Audi will be sold across all dealerships pan India for an ex-showroom price of ₹1.33 Crores onwards.

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