Mahindra Thar crosses 15K booking milestone

Mahindra & Mahindra Ltd. (M&M)  today announced that its latest SUV, the All-New Thar has now crossed 15,000 bookings, since its launch on October 2, 2020 with the Automatic variant dominating the bookings since a big chunk , 57% bookings to be precise are first time car buyers.

New photo by Motor World India / Google Photos

Commenting on the booking milestone, Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. said, “We are delighted with this overwhelming response received for the All-New Thar, having crossed 15,000 bookings as on date. What is particularly interesting is that there is an acceptance of the All-New Thar amongst a larger base of lifestyle seekers, beyond the traditional lovers of this iconic brand. Given this overwhelming response, we are substantially ramping up our capacity”.

New photo by Motor World India / Google Photos

As one of the most anticipated launches in the industry, the All-New Thar has garnered a lot of interest from buyers and auto experts alike. Since its launch on October 2, 2020, the All-New Thar has received over 65,000 enquiries and more than 8 lakh website visitors. 

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