The Mega Experience Hyundai Program has attracted over 15,129 customers across 567 locations in 324 cities making this campaign a huge success.
As we all know by now, Hyundai laid its foundation in India 20 years ago in the year 1996 and to celebrate its success over the past two decades, the company announced a unique campaign for its customers. The campaign offered a free 18-point check-up with exciting benefits to the customers at various convenient locations like parking lots, shopping malls, multiplexes, select residential blocks, etc. Customers could also gain the value of ‘Experience Hyundai’ with engaging and interactive activities like face painting and games along with exciting benefits on car servicing, free car wash and test drives. Also special initiatives were taken to conduct free basic health check-up for the customers. This campaign has seen a huge success with over 15,000 customers from 324 cities at 567 locations across India.
Mr. Y K Koo, MD and CEO, Hyundai Motor India Ltd. (HMIL) said, “The ‘Mega Experience Hyundai Program’ was an initiative to enhance and reinforce Hyundai brand association with our customers across India. As customers’ needs and preference are constantly evolving, we at Hyundai believe in understanding and innovating towards providing the best products and services to our valued customers. We are very happy to receive the overwhelming response from 15,000 happy customers in a single day. Such platform helps us come close to our customers and improve our service delivery and other initiatives.”
Hyundai also recently launched a limited edition Xcent to celebrate 20 years of existence in India. The Hyundai Xcent Special Edition gets features like a boot lid spoiler and side body graphics, front radiator grille chrome and rear chrome garnish, a 6.2-inch touchscreen audio-video system and sporty Red and Black contrast seats. It has been made available in the ‘S’ trim level with the option of both the 1.2-litre 83 BHP petrol motor and the 1.1-litre 70 BHP diesel engine.