Mercedes Benz Inaugurates new showroom in Delhi
Mercedes-Benz, India’s largest luxury carmaker, today, inaugurated its latest showroom Global Star in Delhi. It has come up with an investment of INR 8.2 crores and is spread across12,000 sq. ft. It will have more than 50 professionally trained staff and 9 cars display with a dedicated one delivery area.
Martin Schwenk, Managing Director& CEO, Mercedes-Benz India said, “Delhi-NCR is a market with high preference for luxury cars and this is our 11th outlet in the region. We are committed to our customers and will continue to invest in this market to cater to the rising demands. Today we have 97 outlets in 48 cities in India, the densest network strength in the luxury car segment. We are firmly on track to achieve our 100th outlet soon. It is a sign of how far we have come, of the trust of our growing base of customers and our commitment to all the Three-pointed star aspirants in India. We are living by our brand mantra ‘Restless for Tomorrow’ each day and are constantly pushing our limits. This first retail outlet with the new brand presence in India is our answer to the changing retail environment and our drive to provide our customers with a distinctive brand experience. With our new partners Global Star here in Delhi and this showroom, we are confident that we will continue to deliver the Best Customer Experience..
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Mercedes-Benz India has 97 outlets in 48 cities in the country. The new retail concept of Mercedes-Benz focused on Design & Architecture, Format & Structure, People & Processes and Digital that seamlessly blends the ‘click’ and ‘brick’ concept for the customers to ensure Best Customer Experience.
Matthias Luehrs, Head of Overseas Region, Mercedes-Benz Cars, said, “India is one of the fast-growing regions for Mercedes-Benz worldwide. We set up operations here over 25 years ago and now to be here for the opening of this landmark dealership is truly an honor. We believe there is tremendous amount of untapped potential in the market. We will continue to invest in the market and continue to provide unparalleled customer experience. Our new Mercedes-Benz brand presence in retail marks the start of a new chapter in our global retail presence and has now come to India with this showroom. We are confident that this outstanding concept will set benchmark for dealership design and brand experience in India.”
The new brand presence focuses on the four pillars of Design, Architecture, Customer oriented processes, and Digital. Set up in the prime location of South Delhi, the state-of-the-art showroom is the first in India to confirm to the new brand presentation of Mercedes-Benz
