Mercedes-Benz Launches ‘Dream Days’ Festive Campaign in India
Mercedes-Benz Dream Days at a Glance
- 📅 Campaign Period: September 2 – October 31, 2025
- 💰 EMI Benefits: Starting at 1% of ex-showroom price
- 🔄 Key to Key Program: Upgrade to a new car in 24–36 months, zero down payment
- 🪙 Seasonal Payment Plan: Flexible EMI payments during bonus/dividend months
- 🎁 Welcome Benefits: Special trade-in offers for first-time Mercedes-Benz buyers
Mercedes-Benz India has announced the launch of its festive campaign, ‘Mercedes-Benz Dream Days’, designed to celebrate the dreams of India and dreamers. The initiative will run from September 2 to October 31, 2025, offering customers exclusive financial benefits and luxury ownership experiences during the festive season.
The brand describes ‘Dream Days’ as a 360-degree festive campaign, combining innovative financial solutions, ATL promotions, and focused on-ground activities to make Mercedes-Benz ownership more accessible and aspirational.
Campaign Highlights
- Value-Added Ownership Benefits
Customers in the entry and core segments of the Mercedes-Benz portfolio can avail EMIs starting at just 1% of the ex-showroom price, supported by attractive ROI and low down payments. First-time Mercedes-Benz buyers can also enjoy welcome trade-in benefits when upgrading from their current vehicle. - Flexible Seasonal Payment Plan
A tailor-made plan allows customers to disburse EMIs with one-time payments during convenient periods, such as bonus or dividend months. This flexibility helps customers manage uneven cash flows without the burden of high monthly installments. - ‘Key to Key’ Upgrade Program
For flagship models like the S-Class, customers can purchase their dream car now and upgrade to a new variant within 24 to 36 months, with zero down payment. This unique offering ensures customers can own two Mercedes-Benz cars in just four years, staying up-to-date with the latest models at no extra cost.
Brand Statement
Speaking about the campaign, Santosh Iyer, Managing Director & CEO of Mercedes-Benz India, said:
“India is a nation built on dreams—from startup founders and entrepreneurs to seasoned executives, every dreamer deserves the luxury they aspire for. This festive campaign underlines our commitment to fulfilling these aspirations with flexible and curated financial solutions. We are confident these offerings will create excitement and positive momentum in the market this festive season.”
Driving Festive Aspirations
With ‘Dream Days’, Mercedes-Benz India is aiming not only to boost festive sales but also to strengthen its bond with customers by offering luxury ownership experiences, innovative payment solutions, and unique upgrade opportunities.
The campaign runs nationwide until October 31, 2025.
