Mercedes Benz will be launching 7 retail pop up stores across 7 cities in India. The aim of this strategy is to build a stronger connect with young buyers throughout the country.
In a bid to attract more customers and create brand consumerism, Mercedes Benz India is coming up with 7 retail pop-up stores, one of which has already been inaugurated in Lower Parel in Mumbai. There are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. For the year 2016, with the brand philosophy ‘Winning with Mercedes Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level.
The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.
Mercedes Benz India is all set to launch the all new flagship GLS SUV in India on the 18th of May, 2016. It is expected to cost Rs. 80 lakhs for the base diesel variant with prices going up to Rs. 1.30 crore for the range topping petrol V8. The car will compete with the likes of the Audi Q7 and Volvo XC90. The Mercedes Benz GLS is nothing but a rebadged and facelifted GL-Class. It is called the GLS now as a result of a change in nomenclature by the company early last year. The Mercedes Benz GLE was launched in India too this year which is nothing but the facelifted M-Class SUV.