Tatas Mini Truck ACE has crossed a unique milestone, 20 lakh Tata ACE are now on the Indian roads. Tata Motors had launched the ACE mini truck 12 years back and as per figures from Tata Motors every 3 minute they sell an ACE somewhere in the country.
Highlighting the success of this path-breaking innovation, Girish Wagh, Head, Commercial Vehicle Business, Tata Motors said,“It is a moment of great pride and a testimony from our customers that India’s first mini-truck, our small wonder – The Tata Ace celebrates the significant milestone of 20 lakh vehicles on road in just 12 years of its remarkable journey. Leading the market with a 65% market share, the Tata Ace has proven to be the most versatile small commercial vehicle in the industry. From catering to the emerging needs of last mile transportation to upholding the Government’s vision of Swacch Bharat Mission for cleaner India, and contributing to the Pradhan Mantri Ujjwala Yojana by facilitating deliveries of gas cylinders to the households, the Tata Ace with its numerous customized variants has become an integral part of India’s rural and urban development story.We are really pleased at this remarkable feat and extend our heart filled gratitude to all our customers for their continued trust in Tata Motors.”
The ACE was launched in the country in 2005 and since then has successfully pioneered the concept of mini-truck in India. The Tata Ace family of vehicles has been constantly changing and developing as per the market needs and demands. The Ace family has around 15 offerings currently, based on Engine type, engine power & body configurations. Today, the Tata Ace line up comprises of the Ace, Zip, Mega and Mint for SCV cargo and Magic, Mantra and Iris for passenger movement in rural and urban areas.
Tata Motors has deployed workshops across all the zones to address the rapidly increasing demands of the customers. Expanding deep inroads across the country, Tata Motors currently has over 1800 service points and a workshop on average at every 62 Km.
It may also be recalled that Bollywood Star Akshay Kumar had been signed by Tata Motors as the brand ambassador.