Tata Motors today announced the launch of the XM+ variant of its premium hatchback – the Tata Altroz priced at Rs. 6.60 Lakh. This new variant has been launched only in the petrol version. This announcement comes in on the back of the much-acknowledged success of the Altroz, after its launch earlier this year. With this variant, customers will now be able to take advantage of features that are typically only available in premium variants, at an attractive and accessible price.
Hyundai launched the 2020 i20 just a couple days back which rivals the Tata Altroz in its segment and Tata Motors has launched the XM+ trim specially to counter t it that’s what it appears to us. The Tata Altroz rivals the Hyundai i20, Maruti Suzuki Baleno, Honda Jazz, Volkswagen Polo in the segment of Premium Hatchbacks.
In terms of features the Altroz XM+ variant comes with 17.78cm touchscreen infotainment with Apple Car Play & Android Auto connectivity, steering mounted controls, voice alerts, voice command recognition, R16 wheels with stylized wheel cover and remote foldable key are also included. The XM+ variant of the Altroz will be available in 4 colours – High Street Gold, Downtown Red, Avenue White and Midtown Grey.
Commenting on the introduction of this new variant, Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors said, “In alignment with our New Forever philosophy of maintaining the momentum of consistently bringing new and exciting products to our customers, we are delighted to announce the launch of the XM+ variant of the Altroz. With the Altroz, we have not only raised the bar in the premium hatchback segment, but also created a new benchmark for safety in the industry. We are confident that the introduction of the XM+ variant will further strengthen the appeal of the Altroz by giving customers an option to experience a variety of premium features at an extremely attractive price.”
Launched in January 2020, the Company made its entry into the premium hatchback segment with the Altroz and the product has been much appreciated by customers and the industry for its stylish design, drivability and best-in-class safety. The 5-star GNCAP adult safety rating that the Altroz received right at its launch, is a testament to the same. The Altroz sports the Impact design 2.0 philosophy of Tata Motors and is the first vehicle to be developed on the ALFA architecture of the Company. The premium hatchback is also the official partner of IPL 2020 and was on display on-ground at all venues across the United Arab Emirates.